Imagine working at the forefront of innovation in fluid-flow technology, with over 1,400 colleagues across the globe, and contributing to a legacy of excellence that spans eight manufacturing facilities on four continents. Armstrong Fluid Technology is more than just a leader in our industry; we are a community of the brightest and most creative minds, driven by a shared mission to engineer the future and safeguard our planet. As part of our team, you'll be immersed in an environment that fosters growth, creativity, and collaboration. Here, you'll have the chance to push boundaries, tackle exciting challenges, and develop cutting-edge solutions that promote energy efficiency and reduce environmental impact. Every day offers the chance to make a meaningful contribution to a more sustainable future, driving innovations that help lower global carbon footprints. Together, we’re creating a legacy that goes beyond business - one that’s changing the world for the better. The Regional Strategic Marketing Manager, CANADA is a member of the Strategic Marketing team and is a direct report of the Global Director Strategic Marketing and Customer experience and works closely with them to define the marketing strategies and plans for the assigned region, including the measurement of their impact. This role is a key partner for regional sales, providing clarity in where to play, how to play,



and execution to support short term and long term revenue generation. The role has ownership of downstream marketing and GTM in a deeply technical, construction technology setting. This role requires a deep understanding of products, market dynamics, customer behavior, and competitor activity. The role is based in Toronto and with travel across CANADA region, as required. Key Accountabilities As a member of the Strategic Marketing team: Strategic Insights, Planning & Execution Build clarity with the support of Global Market Insights into regional market trends, including sizing, customer profiles, behavior trends, etc. Partner with sales leadership to define where to focus efforts across verticals and channels Build deep understanding of key verticals in the region, with depth across value chain analysis, VoCs and insights generation, technical application analysis, and competitor analysis to build comprehensive GTM playbooks GTM Management Partner with Global Offering management to define detailed GTM plans for existing and new product introductions Work closely with product and engineering teams to understand technical specifications and unique selling points (USPs), and utilize to develop product positioning, messaging, and training materials for the regional organization. Detail out

📌 Regional Strategic Marketing Manager (Toronto)
🏢 Armstrong Fluid Technology
📍 Toronto