About Bennett JonesBennett Jones is a premier Canadian business law firm with 500 lawyers and business advisors. With deep experience in complex transactions and litigation matters, we serve clients across Canada and internationally.The RoleTeam Lead, Digital MarketingThe Team Lead, Digital Marketing is a key leader responsible for defining, executing and continuously optimizing Bennett Jones’ digital marketing initiatives. Reporting to the Director, Marketing, Communications and Digital Channels, the Team Lead partners with internal stakeholders to craft tailored digital strategies that drive client engagement, support business development and enhance brand visibility in both domestic and international markets.The role demands a strategic thinker with exceptional project‑management skills and a collaborative mindset. The Team Lead spearheads multi‑channel digital campaigns, streamlines processes through automation, leverages advanced analytics, leads and mentors a team of digital marketing professionals, manages technology‑vendor relationships and oversees digital advertising and paid‑media efforts to set the standard for excellence in the legal industry.Essential FunctionsDigital Strategy and Execution (40%)Strategic Planning: Partner with stakeholders to develop bespoke digital marketing strategies that align with firm‑wide objectives and drive measurable engagement while tracking attribution.Content, SEO and User Optimization: Oversee the addition of digital content to the website—including lawyer bios, practice group pages and campaign landing pages—ensuring adherence to SEO best practices, consistent branding and a user‑centric design.Campaign Development and Automation: Lead the creation of creative briefs, digital communication plans and project roadmaps for national and local efforts. Identify opportunities to integrate automation tools to streamline workflows and improve the experience for clients and internal stakeholders.Social Media Strategy Consultation: Consult with the content team and the dedicated social media specialist to set strategic direction for social media initiatives, ensuring alignment with overall digital marketing objectives and optimization for engagement.Digital Advertising and Paid Media: Develop and manage digital advertising strategies, including social media advertising, to drive measurable results that track to quantifiable conversions and maximize ROI.Website and Email Marketing Leadership: Direct large‑scale website initiatives (e.G., recent page development, redesigns, UX improvements).



Oversee the ongoing management of the email marketing/marketing automation platform to support business development while utilizing platform features to maximize engagement.Customer Journey Mapping and Personalization: Develop detailed customer journey maps across all initiatives to understand client interactions and touchpoints, leveraging these insights to tailor and personalize digital campaigns and content for improved engagement and conversion.Team Leadership and Digital Operations (30%)Team Management and Mentorship: Lead and mentor the digital marketing team, setting performance goals, managing workloads and fostering an innovative, high‑performing environment.Vendor and Technology Management: Manage relationships with technology and marketing vendors, ensuring delivery of high‑quality digital services and solutions that align with strategic objectives.Analytics, Reporting and Technology Optimization (20%)Performance Measurement: Define and monitor key performance indicators (KPIs) for various digital initiatives, using advanced analytics to scrutinize campaign effectiveness.Data‑Driven Optimization: Leverage reporting tools and data insights (including advanced knowledge of Google Analytics GA4 and Power BI) to develop actionable recommendations and continuously iterate on digital strategies to maximize ROI.Emerging Trends and Technology: Proactively research and integrate emerging digital marketing technologies and trends to keep Bennett Jones at the forefront of innovation.Driving Digital Transformation: Lead and collaborate on initiatives that identify, evaluate and implement new marketing technologies, with a focus on improving the martech stack and ensuring optimal performance and scalability.Data Transparency: Generate reports and dashboards that are openly available with the team and management.Communication and Reporting: Provide regular updates to key stakeholders, facilitating transparency and collaboration across digital initiatives.Custom Dashboard Development: Identify opportunities for the development of firm‑wide dashboards created in Power BI that reduce the need for regular updates.Project and Stakeholder Management (10%)Cross‑Functional Alignment:



Build and maintain strong relationships with internal stakeholders (business development leaders) to ensure digital projects meet diverse needs and align with firm strategy.Project Ownership: Lead cross‑functional teams from conception to completion—creating detailed project plans, managing approvals, addressing risks and ensuring timely delivery of high‑impact digital campaigns.QualificationsPost‑secondary degree in Business, Marketing, Communications, Digital Media or a related field.5+ years of progressive experience in digital marketing.Executive‑level drafting and communication skills with an emphasis on efficiency and brevity.Proactive with a strong initiative to advance thought leadership and communications objectives.Data‑driven approach with the ability to translate analytics into actionable insights.Deep understanding of digital marketing best practices, including SEO, content optimization, multi‑channel campaign management, marketing automation and paid media strategies across social, SEM and programmatic efforts via self‑serve DSPs.Proven ability to manage, mentor and develop high‑performing teams in a collaborative environment.Exceptional project‑management skills with a track record of delivering complex digital projects on time and within budget.Proficiency in Microsoft Office, digital marketing platforms, analytics tools (e.G., Google Analytics, Power BI) and Sitecore AI CMS system.Positive attitude and flexible approach to varying client base and needs.Strong interpersonal skills and emotional intelligence, including excellent relationship management, diplomacy, flexibility and patience.Ability to work flexible hours as required.Additional DetailsCompensation: $90,000 – $110,000 per annum.Vacancy: This position is for an existing vacancy.Apply ToHuman ResourcesBennett Jones Services Limited Partnership3400 One First Canadian PlaceP.O. Box 130Toronto, ON M5X 1A4E‑mail: [email protected] offers of employment are conditional upon the satisfactory verification of a Canadian criminal record check. Determination of the factors that constitute satisfactory verification is within the sole discretion of Bennett Jones.Bennett Jones is committed to providing accommodations throughout the recruitment process in accordance with the Accessibility for Ontarians with Disability Act, 2005. If you require accommodations, please notify us and we will work with you to meet your needs. We are proud to be an equal opportunity employer.#J-18808-Ljbffr

📌 Team Lead, Digital Marketing - C$90,000 - C$110,000 A Year (Winnipeg)
🏢 Bennett Jones
📍 Winnipeg