OverviewAre you ready for a high-impact General Management experience on a global brand, right here in Canada’s largest market outside the US? As a Senior Brand Manager at General Mills Canada, you’ll set winning growth strategies, drive full P&L; accountability, and lead cross-functional teams in partnership with US colleagues. This is your opportunity to run the business, shape the brand, and deliver results on top Canadian brands with significant consumer budgets. This role will report to the Business Unit Leader.What You’ll DoBrand Vision & Strategy:Develop and champion a compelling brand vision to drive sustainable growth and inspire the team, navigating market disruptions and supporting business transformation.P&L; Leadership:Own top and bottom-line results—understand revenue drivers, manage costs, and deliver strong financial performance.Consumer Focus:Use data and market research to deeply understand consumer needs, translating these into actionable brand strategies.Cross-Functional Navigation:Build strong relationships across functions, levels, and markets to achieve ambitious goals.US Partnership:Collaborate with US counterparts to leverage North America Retail scale—robust communication, collaboration, and negotiation skills are essential.Team Leadership:Lead and motivate high-performing, cross-functional teams, ensuring alignment and accountability.Integrated Marketing Execution:Prioritize and balance initiatives across innovation, brand building, distribution, trade, shopper marketing, promotions, and communications to optimize P&L.Talent; Development:Coach and develop direct reports using Engaging Leader Behaviours, fostering a growth-oriented,



high-performance team.Minimum Qualifications6+ years of experience in brand management and P&L; ownership/general managementBachelor’s degreeStrong ability to navigate complexity and drive cross-functional connectionsAnalytical mindset with experience assessing P&L; impactStrategic thinker with a vision and pipeline of ideasSkilled influencer—able to achieve buy-in without direct authorityAgile and adaptable in fast-changing environmentsProven success in leading and coaching othersHighly motivated, action-oriented, and growth-mindedPreferred QualificationsMBACPG industryAdditional InformationInternational relocation or remote working arrangements (outside of Canada) are not considered.Applicants must be currently authorized to work in Canada on a full-time basis. General Mills will not sponsor work visas for this position.The posting for this position is to fill an existing vacancy within the organizationGeneral Mills is committed to Employment Equity and encourages applications from all qualified candidates. Accommodations are available upon request for candidates with disabilities taking part in all aspects of the recruitment and selection process.Our people are at the heart of what makes General Mills great – it’s why people join and stay. When we connect, co-create, collaborate, and celebrate together, it strengthens our relationships and increases trust. To Win Together, we need to be together, physically and virtually. To do that effectively, we need to think about connecting with intentionality – the moments both big and small, in-person, virtual,



and hybrid.Given that collaboration is critical to the success of our team members, our teams, and our business, the expectation for this role will be to work in the office on Tuesdays, Wednesdays, and Thursdays each week. Our policy allows flexibility for the reality of business and personal schedules. Monday and Friday are flexible regarding your work location.GeThe salary range for this position is $118,200 - $168,200 / Annually. At General Mills we strive for each employee's pay at any point in their career to reflect their experiences, performance, and skills for their current role. The salary range for this role represents the numerous factors considered in the hiring decisions including, but not limited to, education, skills, work experience, certifications, etc. As such, pay for the successful candidate(s) could fall anywhere within the stated range. Beyond base salary, General Mills offers a competitive Total Rewards package focusing on your overall well-being. We are proud to offer a foundation of health benefits, financial wellbeing, time off programs, wellbeing support and perks. You may also be eligible to participate in an annual incentive program. An incentive award, if any, depends on various factors, including, individual and organizational performance.COMPANY OVERVIEWWe exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one other and grow together.Because becoming the undisputed leader in food means surroundingourselves with peoplewho are hungry for what’s next.#J-18808-Ljbffr

📌 Sr. Brand Manager - C$118,200 - C$168,200 A Year (Toronto)
🏢 General Mills
📍 Toronto