Join the Royal Canadian Mint as a Customer Lifecycle Program Manager to enhance the Masters Club loyalty program. Focus on strategy, retention, and customer engagement in a hybrid work model.This role involves leading the development of loyalty strategies over your 7+ years of B2C marketing experience. You will ensure program integrity, oversee member experiences, and collaborate with marketing and IT teams to enhance customer interactions and loyalty initiatives.Key Responsibilities: - Own and evolve Masters Club loyalty program strategy - Implement member engagement and exclusive offerings - Govern program rules and ensure consistent execution - Analyze performance and optimize engagement measures - Collaborate across departments for effective loyalty executionRequirements: - Bilingual in English and French - University degree in a relevant field - 7+ years of experience in B2C marketing - Strong understanding of lifecycle marketing principles - Proven ability to manage projects and priorities effectivelyEnhance customer loyalty and engagement through cutting-edge strategies at the Royal Canadian Mint.#J-18808-Ljbffr

📌 Customer Lifecycle Program Manager Role (Ottawa)
🏢 Monnaie
📍 Ottawa