The RoleAxonify is looking for a strategic and execution-focused Senior ABM Manager to join our Growth and Demand Generation team. This is not a traditional ABM role limited to 1:1 or 1:few account plays — this person will drive pipeline and revenue across our most critical segments and top accounts through a full‑spectr, multi‑channel approach.You will serve as the central connector between Marketing, Sales, and Revenue — translating go‑to‑market priorities into coordinated, high‑impact activation plans. Working closely with Product Marketing, you will shape vertical positioning and apply it to campaigns that reach priority accounts with precision and relevance. You bring a builder’s mindset, a performance‑driven approach, and the cross‑functional instincts to make it all land.What You’ll BuildABM strategy and vertical expansionOwn the end‑to‑end ABM strategy for priority segments and top accounts — spanning 1:1, 1:few, and 1:many plays — to drive high‑quality pipeline and revenuePartner with Product Marketing to develop vertical‑specific positioning and translate it into campaign strategy for new and existing industry segmentsDefine and refine account segmentation and tiering in partnership with Sales, Revenue, and Product MarketingIdentify net‑new vertical opportunities and build the playbooks to pursue themCampaign execution and channel managementLead multi‑channel ABM execution across paid social, display, content syndication, and other account‑based channelsDevelop content and campaigns tailored to specific verticals, buyer personas, and account tiers — from awareness through to pipeline accelerationCollaborate with Digital Marketing to apply cross‑channel insights and optimize campaign performanceSales and revenue alignmentEstablish operating processes and communication frameworks to keep Marketing and Sales tightly aligned around ABM priorities and account plansServe as the marketing point of contact for priority accounts, ensuring timely, relevant, and coordinated outreachPartner with Sales to build and execute account‑level plays that accelerate deals and drive net‑new pipelineMeasurement and optimizationBuild and maintain reporting that measures ABM impact across engagement, pipeline contribution, and revenue influenceLeverage intent data and performance signals to continuously optimize targeting, messaging, and channel mixTranslate data into clear insights and actionable recommendations for stakeholders across Marketing and SalesWhat You’ll Bring5-7 years of B2B marketing experience,



with direct ownership of account‑based marketing or account‑centric demand programsDemonstrated experience developing content and campaigns tailored to specific verticals, buyer segments, or named accountsProven track record of executing ABM programs that influenced pipeline and revenue outcomesExperience partnering with Product Marketing to shape positioning and bring vertical strategies to marketProficiency in data reporting and visualization — with the ability to translate performance data into clear insights and stakeholder recommendationsExperience with 6sense, Demandbase, or other intent and ABM platformsExcellent written and verbal communication skills, with the ability to convey complex concepts across a range of audiencesDemonstrated ability to build cross‑functional partnerships with Sales, Revenue, and Product teamsSolution‑oriented, proactive mindset — comfortable navigating ambiguity and driving clarityIt’s ok if your experience doesn't check every box! If you check off more than a few — great! We’d welcome a chance to get to know what you can bring, how you can add to our culture, and hear your unique story.Work LocationThis role is open to candidates who are located in, and authorized to work in, Canada.For our hybrid employees, we embrace a hybrid‑flexible work environment. Most days, you choose the location that best supports your work—your home office or our Waterloo or Toronto offices. On Wednesdays, Axonifers within commuting distance come together for Work from Work Wednesdays—a day designed for collaboration, connection, and meaningful in‑person moments.Whether you are working remotely or in a hybrid environment at Axonify, you will have the tools, resources, and support you need to succeed.What You’ll Love About AxonifyWe offer a comprehensive total rewards package designed to support your wellbeing, growth, and overall success. Here’s what you can expect:Competitive Compensation : The estimated base salary range for this role in Canada is $102,000 CAD – $128,000 CAD – $153,000 CAD and reflects growth from building capability in the role to fully excelling over time, with most recent hires joining near the midpoint. Actual salaries may vary within the range, or above or below it, based on factors such as experience,



skills, location, and business needs.Comprehensive Health Benefits : Health benefits from day one to support your overall wellbeing.Time Off : 4 weeks of vacation, 7 Life Care Days, and a flexible holiday program to choose the religious, spiritual, and cultural holidays that matter most to you.Wellbeing Support : Wellness Spending Account to support whatever wellbeing looks like for you.Home Workspace Set‑Up : Home Office Spending Account so your workspace works for you.Family & Future Support : Parental top‑up, New Parent Days, and matched retirement savings for a secure future.Growth & Learning : Professional Development Budget to learn new skills and grow your craft.Community Impact : Paid Volunteer Time to give back to the causes that matter to you.AI at AxonifyWe believe AI should help people do their best work, not replace the human judgment, creativity, and connection that make us who we are. AI is a tool we use to learn fast, elevate our craft, and focus on the work that truly creates impact. That shows up in our hiring process too.We use AI‑assisted tools to create a smoother, more organized, and ultimately more human candidate experience. These tools allow our team to spend more time on real conversations and thoughtful decision‑making, the things that matter.What AI doesn’t do at Axonify is make hiring decisions. Every decision is made by real people, using real judgment and grounded in our values.Here’s what that means for you as a candidate:Feel free to use AI to support your thinking — not replace it.We use AI to learn and level up, and you can too.Be open about how you use AI if asked.Transparency helps us understand your process and how you approach problem‑solving.Stay authentic.We’re hiring people, not prompts, your ideas, your experiences, and your voice are what matter.Diversity & AccessibilityWe believe our team’s unique experiences, backgrounds, cultures, beliefs, and abilities add richness to our culture and depth to our ideas. Our commitment to diversity and inclusion creates an environment that supports, empowers, and delivers a sense of belonging for all team members.We want to remove any barriers that may limit you from joining Axonify. Email [email protected] to let us know how we can support you with reasonable accommodations throughout the candidate journey.What’s Next?Apply.Our Talent Acquisition team is committed to providing an outstanding experience throughout your journey with us.Learn more about Axonify at www.Axonify.Com/careers#J-18808-Ljbffr

📌 Senior Abm Manager - C$102,000 - C$153,000 A Year (Winnipeg)
🏢 Axonify
📍 Winnipeg