OverviewThis is a hybrid 18‑month contract role in Toronto. The Senior Manager – Digital Analytics will lead and develop a high‑performing team of analytical experts, acting as the translation layer between the business needs of the Canadian Digital Servicing team and the Analytics Centre of Excellence. The role will drive analytical insights, reporting and process improvements that result in revenue generation, great customer & employee experiences and operational efficiency.ResponsibilitiesCanadian digital sales reporting and insightsKey stakeholder in Smart Channel Engagement InitiativesConsult on analytical solutions to address data and business intelligence to enable high‑quality, fact‑based business decisions and insights and optimize the user experience for BMO’s digital propertiesProvide advice on the configuration, functionality, applicability, and usability for technology solutions relating to data management, analytics, and visualizationAnalyze solutions and provide insights for customer behaviour patterns and marketplace trends across desktop, tablet, mobile touchpointsSupport the development of the strategy and roadmap for improving customer experience in digital channel, reducing channel hopsIdentify emerging issues and trends to inform decision‑makingUse Adobe Analytics dashboards to assess customer experiences in the app and online banking to recommend enhancementsDeep understanding of clickstream data to understand web behavioursDeep understanding of call centre data and customer data to profile opportunities for improving experience and cost savingsDevelop interactive relationships with product teams to align with business objectives, identify opportunities and maximize digital goalsRecommend and implement solutions based on analysis of issues and implications for the business such as site behaviour metrics and tracking tagsEnsure alignment of business needs and data requirements between stakeholdersLead agile teams to provide actionable insights to drive changeContribute to the multi‑channel customer journey opportunities, inter‑channel capacity, revenue and experience opportunitiesFoster a culture aligned with BMO’s purpose, values and strategyQualifications5–7 years of relevant experience and post‑secondary degree or equivalentPost‑graduate degree in business, engineering, computer science or related disciplineExperience with data preparation, data analysis, and statistical tool sets (SQL, SAS)In‑depth BMO data knowledge and experienceFast learner able to tackle ambiguity and recent domainStory teller able to present insights in front of partnersExperience with Adobe Analytics and digital measurement tools across multiple channels (web, social media, mobile, email, search)Collaboration & team skills – in‑depthAnalytical and problem‑solving skills – in‑depthInfluence skills – in‑depthData‑driven decision making – in‑depthSalary And BenefitsSalary range: $86,000.00 – $160,000.00 (Salaried). Salaries vary based on location, skills, experience, education, and qualifications, and may include commission. Additional benefits include health insurance, tuition reimbursement, accident and life insurance, retirement savings plans, and performance‑based incentives.#J-18808-Ljbffr

📌 Senior Manager - Digital Analytics - C$86,000 - C$160,000 A Year (Winnipeg)
🏢 BMO
📍 Winnipeg