GTM Engineer (Lead) Edgecom Energy | Toronto, ON (Hybrid) About Edgecom Energy Edgecom Energy is an AI-native energy management platform serving commercial and industrial facilities across North America. Our software monitors, predicts, and optimizes energy use, controls distributed energy resources, and participates in wholesale energy markets in a single integrated stack. We serve hundreds of the largest energy users across 240+ facilities and we 're scaling fast. About the Role Our pipeline today is almost entirely rep-sourced and event-sourced. There is no demand generation machine yet: no systematic outbound, no ABM, no lead scoring, no nurture, no attribution. HubSpot is a system of record, not a growth engine. Meanwhile we ’re entering two recent markets and doubling the sales team, and every new AE needs a pipeline from day one. We won 't hire a traditional marketing department. The bet, consistent with how we build everything: one AI-native operator running what used to take a four-person demand gen team. Automation, enrichment,



outbound orchestration, AI content production, campaign execution. Measured on pipeline dollars, not activity. The mandate: build and run the demand generation machine that sources at least 20% of Edgecom 's new-logo pipeline (dollar-measured) within 12 months, with attribution clean enough that nobody argues about the number. You 'll report to the CEO and manage one direct report (growth marketing: events and day-to-day marketing execution), working closely with sales, commercial, and product design. The team grows when the machine 's unit economics justify more hands, and you 'll make that case with data. Responsibilities Rebuild our HubSpot GTM workflows from scratch Rebuild our website from scratch to make it lead-gen engine Design and run the ABM motion for our ICP: large C&I facilities (manufacturing, cold storage, industrial REITs, campuses) in Ontario, PJM, and Québec.

📌 Gtm Engineer (Lead) (Toronto)
🏢 Toronto Film School
📍 Toronto