About the RoleBWZ is evolving from a focus on demand gen products to a broad suite of Brand‑to‑Demand products. Instead of one‑off PPC placements and standalone sponsorships, clients increasingly want integrated programs—content, events, newsletters, lead‑gen, and executive engagement—all designed around their pipeline. This role leads that shift.You own BWZ’s revenue engine end‑to‑end: validate what enterprise clients will pay, personally shape and close strategic deals that prove it, then convert those wins into repeatable revenue products the rest of the team can sell. You lead a tight commercial group spanning sales, program delivery, events leadership, audience, and partnerships, reporting directly into the COO.This is not a Head of Sales nor a Head of Marketing. It is a systems leader who turns audiences, products, and programs into scalable, predictable revenue.Who You AreYou are a hands‑on commercial leader with a background in media (ideally B2B) who would rather be in a deal than in a deck review. You have built revenue from the front lines, pitching, negotiating, and closing complex programs yourself, and have used what you learned to package those wins into something a team can sell repeatedly.You think in systems, see how sales, product, delivery, and RevOps need to fit together, and have the patience to install the cadences, handoffs, and reporting that turn four functions into one engine. You are as comfortable in a forecast review as you are on a customer call.You are drawn to smaller, faster orgs because that’s where you can actually move things. You do not need a 200‑person sales team and three layers of leadership to get something done—and you’d rather build the playbook than inherit one. You raise the bar on the people around you.What You’ll Be DoingThe first six months are deliberately narrow: events business and new integrated revenue products. We are diversifying our portfolio of audience products and you have a pivotal role in leading the development of our offerings by field‑testing our ideas with our top customers.Day‑to‑day you’ll be:Personally pitching, negotiating,



and closing high‑value strategic deals—particularly the new, complex, integrated programs that need a senior operator to land them.Designing custom multi‑channel campaigns for enterprise B2B clients (newsletter, lead‑gen, content, sponsored events, executive 1:1s, syndication) and turning the patterns you see into packaged offers, pricing, and proposal templates.Standing up a Program Delivery function with clear handoffs from sales → delivery, real SLAs, and reliable execution.Auditing and restructuring the sales org—clarifying segmentation between core demand‑gen products and enterprise/event sales, fixing capability gaps, aligning targets and compensation.Installing the operating cadence: weekly pipeline reviews, monthly forecasting, KPI dashboards, clean deal‑stage discipline.Coaching the sales team on integrated program selling, deal structuring, and pricing discipline.Partnering with events and content leaders on partnerships and SaaS‑vendor relationships that feed the integrated programs pipeline.How Your Success Will Be MeasuredTotal revenue growth —across PPC, premium listings, sponsorships, events, and integrated programs ($/quarter).Integrated program revenue mix —% of total revenue coming from multi‑product / enterprise / campaign‑based deals. Target: 25–40 %.Revenue efficiency —revenue per FTE / contribution margin ($/quarter). Growth must be scalable, not just bigger.Your Skillset IncludesVP‑level experience leading a revenue or commercial function—ideally at a B2B media, events, or marketing‑services company.A track record of personally closing strategic, multi‑product, six‑figure‑plus deals (not just managing sellers who close them).Background in integrated marketing / media campaign sales: newsletters, demand‑gen, lead‑gen,



sponsorships, content programs, sponsored events.Experience packaging custom deals into repeatable revenue products—pricing, packaging, proposal frameworks, sales playbooks.Demonstrated ability to align sales, product, delivery/AdOps, and RevOps as one operating system, with clean handoffs and reliable forecasting.Strong commercial judgment on pricing, deal structuring, and margin discipline.A coaching instinct—comfortable raising the bar on enterprise selling capability across an existing team.Nice to HavesDirect experience in the events industry.Experience selling to B2B SaaS/tech buyers specifically.Experience standing up or scaling a Program Delivery / AdOps function from scratch.Familiarity with the agency / qualified services overlay common in B2B media businesses.CompensationUSD 180,000 – 230,000 a yearSalary StatementThis full‑time position is available as either a remote or hybrid position (depending on location), with an annual salary in the range of USD 180,000 to 230,000. The range is a guide for the expected skills, knowledge, and experience for new hires based in the USA only. Seniority level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, and abilities of the applicant, equity with other team members, and alignment with market data. This means ranges will vary for candidates outside the USA and/or at different seniority levels. In addition to the annual salary, full‑time employees are eligible for a discretionary bonus and a comprehensive benefits package.Diversity Equity and InclusionBlack and White Zebra is an equal‑opportunity employer and considers all candidates for employment regardless of race, color, religion, sex, national origin, citizenship, age, disability, marital status, military or veteran’s status (including protected veterans, as may be required by federal law), sexual orientation or any other category protected by law. We celebrate all backgrounds and attributes that continue to help make our team impactful, iterative, adaptable, and fun!#J-18808-Ljbffr

📌 Head Of Revenue - $180,000 - $230,000 A Year (Winnipeg)
🏢 Black & White Zebra
📍 Winnipeg