Peninsula is the global leader in HR and Health & Safety consultancy and software, supporting over 140,000 businesses worldwide. With more than 40 years of experience and offices across Canada, the UK, Australia, and New Zealand, we help business owners stay compliant, protect their people, and grow with confidence.In Canada, our growth has been nothing short of exceptional. In just 8 years, Peninsula Canada has become the leading provider of HR & OHS solutions, now supporting over 6,500 Canadian businesses nationwide. We are also proud to be Excellent Place To Work® Certified, reflecting our commitment to our people, culture, and career development.Job PurposeThis role gives you the opportunity to develop and lead a marketing team of digital experts and experienced offline roles to maximize our significant paid search spend, digital and in-person events, marketing automation and organic & AI driven search opportunities. You join Peninsula at a significant point in our growth with the exciting prospect of being an integral part of this story to prove success and scale.Job OverviewThe Associate Director of Digital Marketing will oversee the marketing strategy and day-to-day activities of the marketing team. There is an expectation that they will have the experience and skill to work alongside each member of the team, whether paid search, SEO, HubSpot, design and more, and lead them in a cohesive direction to produce the best possible results for Peninsula Canada.It’s imperative that this role gain the respect of their peers and a belief that they can help develop their skills and their careers. On the tools experience is a must, with the ability to own the strategy that the team can implement to deliver the business objectives.This is a new vacancy. This is an on-site role.Day-to-Day Duties and ResponsibilitiesOwnership of the marketing budget across paid search, events and partnerships.Build on current paid media performance,



focusing on greatest areas of ROI that will bring Peninsula to target within allotted budgets.Dedicate time in paid search accounts to identify areas of opportunity such as budget shifts, increased or reduced investment.Explore and test new opportunities within paid media to utilize the breadth of available channels across paid, programmatic, native and social platforms.Focus on continual improvements to create efficiency in spend, increase ROI, invest in new media and generate sales qualified leads from new channels.Work with UX design and development teams on a continual improvement plan for all media landing pages.Ensure Peninsula’s organic search strategy, compliments and uses appropriate data from our paid media activity to subsidize paid investment.Develop content and SEO strategies that prioritize LLM listings and cater for AIO requirements.Work with Peninsula’s Executive Service team to identify opportunities for marketing to support increasing service usage and improving client retention.Provide management information at various cadences. Daily, weekly, monthly and quarterly depending on the channel and audience.Work alongside the inside and field sales team to ensure marketing generated leads are worked in a timely manner, given the attention they require and followed up as they should be.Support sales teams with assets they need and that will give them a higher opportunity to sell the Peninsula service.Immerse yourself in Peninsula and become an expert in the service we sell and how we sell it so you’re able to have greater influence on the direction your team should follow.Grow the current webinar sales channel through diversifying content & improving communications and contact strategies.What you Bring to the Team10+ years’ experience of implementing successful marketing strategies using a wide range of online and offline activity, delivering on ambitious ROI targets and controlling costs.Hands-on experience of multiple platforms. Google Ads, MS Bing Ads, programmatic advertising, social media and any marketing automation platform.A proven track record of creating commercial opportunities through flawless execution of a robust strategy in a fast paced, results-driven environmentExperience leading a team, with proven ability to motivate and coach.Ability to manage multiple projects simultaneously.Confident, ambitious, dynamic and self-motivated person with the will to drive a strategy and lead a team.A desire to work alongside every person in the marketing team, with understanding of their specific role and ability to coach and mentor.Strong analytical and project management skills. · Methodical, organized and innovative in your approach.Experience in B2B marketing.What’s In It for You?Base salary up to$160,000 depending on experience plus a $10,000 quarterly performance based bonus20 days paid vacation + statutory holidaysExtra day off for your birthdayClear career development and progression planEmployee Assistance Program (EAP)RRSP matching programSupportive leadership and a Great Place To Work® Certified cultureReady to Take the Next Step?If you’re ambitious, competitive, and ready to build a highly rewarding sales career with a global market leader, we want to hear from you.Apply now and become part of Peninsula Canada’s exciting growth journey.Peninsula Canada is committed to creating an inclusive and accessible workplace. We welcome applications from all qualified individuals and will provide reasonable accommodations throughout the recruitment and selection process. If you require accommodation at any stage of the application process, please let us know and we will work with you to meet your needs.#J-18808-Ljbffr

📌 Associate Director - Digital Marketing - C$160,000 A Year (Toronto)
🏢 Peninsula
📍 Toronto