About Owl.CoWe’re building applied AI systems for high‑stakes, real‑world decisions. Our platform ingests and reasons over large, messy data to surface evidence with hard constraints around fairness, auditability, and low bias.The single gnarliest, most impact‑heavy place this problem shows up is in insurance claims, so that’s where we’re deployed today, running in production at some of the largest carriers in North America.As our Growth Marketing Lead, you are the architect and engine of Owl.Co’s top‑of‑funnel growth. This is a hands‑on, individual‑contributor role with high ownership, high creativity, and high impact. You will shape Owl’s public presence, generate demand, and build an engaged community around our AI products.You will launch bold campaigns, craft compelling narratives around Owl’s technology, and amplify our brand across digital channels, thought leadership platforms, and major industry events.If you want to be the person who makes noise, creates momentum, and drives adoption of breakthrough AI systems, this role is yours.Key ResponsibilitiesDigital & Online GrowthBuild and execute multi-channel acquisition programs (LinkedIn, paid social, SEO, content distribution, influencer and partner placements)Run creative experiments to improve reach, engagement, and conversionDesign high-performance landing pages, funnels, lead magnets, and digital assetsOperate with a test, measure, and iterate mindset using data and analyticsCommunity & Thought LeadershipGrow communities around AI innovation, decision intelligence, and emerging technologyParticipate in online and offline spaces where our prospects and influencers gatherCurate discussions, share insights,



and elevate Owl’s voice across frontier‑AI conversationsCollaborate with product and leadership to translate complex AI systems into compelling narrativesProduce mixed-media content including podcasts, workshops, short‑form videos, and micro‑contentCreative CampaignsConceptualize and execute standout campaigns for product launches, partnerships, and market insightsWork with design to create high-quality visuals, videos, animations, and content assetsDevelop storytelling campaigns that differentiate Owl in a crowded AI landscapeEvents & Trade‑showsOwn Owl’s presence at conferences, summits, and trade‑shows from strategy to executionDesign modern and engaging event experiences that attract high‑value audiencesRun pre‑event hype and post‑event follow‑up campaigns that convert conversations into opportunitiesIdentify speaking opportunities, sponsorships, and partnerships that elevate visibilityAnalytics & OptimizationTrack and analyze performance across channels and report insights clearlyRun structured A/B tests and continuous optimization cyclesAlign with sales on lead quality, routing, and attribution4 to 8 years in growth marketing, demand generation, or digital marketing (B2B SaaS or enterprise tech is ideal)Proven ability to build acquisition programs from scratchStrong experience with HubSpot, LinkedIn Campaign Manager, SEO tools,



and analytics platformsExceptional storytelling and communication skills that turn technical ideas into excitementComfortable running events and tradeshows independentlyCreative, analytical, and highly autonomousThrives in a quick‑moving environment with high freedom and responsibilityIndustry Leaders : Our technical leadership comes from Meta, Microsoft, X, and Goldman Sachs, bringing world‑class expertise to our agile team.Market Leadership : We hold the largest market share in our space, offering aproven ROI and maintaining a 100% customer retention rate, with renewals consistently doubling their previous terms.Lean & Impact Driven Team : Our small, nimble team makes swift decisions and encouragesdirect communication and innovation through a flat organizational structure. You’ll make real, meaningful contributions right from the start.Established Product‑Market Fit : AI‑Driven Product that helps shape an AI‑powered enterprise solution for insurance companies across the US and Canada.Healthcare benefits: we cover 100% of the premiums for you and your family (medical, dental & vision)RRSP matching to help you save for your futureRecharge: 4 weeks of paid time off & 5 additional personal/sick days ⛱️Daily team lunchesBi‑annual offsites: we'll make sure everyone at Owl has an opportunity to can hang out with teammates IRL at least twice a yearSalary Range: $80,000 - $120,000 local currency + equityOur salary ranges are benchmarked and are determined by role and level. The range displayed on each job posting reflects a range target for new hire salaries for the position and could be higher or lower based on a multitude of factors, including job‑related skills, experience, location, and relevant education or training.#J-18808-Ljbffr

📌 Community Marketing Lead - $80,000 - $120,000 A Year (Toronto)
🏢 owl.co
📍 Toronto