- Develop and execute lead generation programs through marketing activities, events, webinars, and roundtables
- Support and execute integrated ABM strategies targeting high-value accounts in collaboration with Sales
- Develop tailored campaign and event content and offers aligned with the buyer journey
- Monitor and analyze event performance, optimizing engagement, conversion, and pipeline acceleration
- Use marketing technology and processes to manage campaigns, events, audience segmentation, performance metrics, and reporting
- Create and deliver event experiences showcasing company services
- Lead project management to ensure campaigns and events are delivered on time and on budget
- Own the full lifecycle of physical and virtual campaigns and marketing events, including logistics, promotion, on-site execution, and follow-up
- Collaborate with marketing, sales, executives, stakeholders, and external vendors
- Develop and manage event budgets, timelines, booth and collateral needs, speaking opportunities, and attendee engagement strategies
- Track and report lead capture, follow-up workflows, pipeline, and revenue contribution
- Coordinate campaign and event debriefs to optimize processes
- Manage lead nurture follow-up and handoffs between Marketing, BD, and Sales

Requirements

- Bachelor’s degree in marketing, communications, or a related field
- 5+ years of B2B marketing experience,



ideally in cybersecurity or fast-moving tech environments
- Experience planning and executing in-person events, including 3rd party events and roundtables
- Experience planning and executing virtual events, including webinars, roundtables, and podcasts
- Experience with project management tools such as Monday.com

Core Competencies

Demonstrates expertise in developing and executing lead generation programs and integrated ABM strategies, with a robust focus on event planning and management. Proficient in utilizing marketing technology for campaign management and performance analysis.

Highest-signal resume keywords

- Lead Generation Programs
- Integrated ABM Strategies
- Event Planning and Execution
- Project Management
- Marketing Technology

Hard Skills

- B2B Marketing
- Campaign Management
- Audience Segmentation
- Performance Metrics
- Event Budget Management
- Lead Capture Tracking
- Content Development
- Engagement Optimization
- Virtual Event Execution
- In-Person Event Planning

Soft Skills

- Collaboration
- Communication
- Project Leadership
- Stakeholder Engagement
- Analytical Thinking

Industry Keywords

- Cybersecurity
- Tech Environments
- B2B Marketing
- Lead Nurture
- Pipeline Acceleration

Tools & Technologies

- Monday.com
- Marketing Automation Tools
- Webinar Platforms
- Event Management Software

#J-18808-Ljbffr

📌 Marketing Manager – Events (Fredericton)
🏢 Jobtailor
📍 Fredericton