OverviewConstant Contact is building an AI-native marketing organization in the SMB software space. This senior manager role focuses on driving integrated media as a growth engine across brand and performance.ResponsibilitiesStrategy & PlanningOwn media strategies for video channels that drive awareness, consideration, and conversion.Define channel roles and contributions to gross adds and revenue.Build cross-channel investment strategies grounded in CAC, LTV, and incrementality.Identify new demand opportunities through audience, channel, and creative insights.Execution & BuyingExecute campaigns across YouTube, CTV/OTT, and Linear TV.Negotiate network, PMP deals, direct partnerships, and premium inventory access.Manage budgets to hit trial, gross add, and CAC targets.Leverage AI tools for bidding while maintaining strategic control.Optimization & TestingLead experimentation across creative, audiences, and channel mix.Use AI systems to accelerate learning and budget allocation.Distinguish incremental gains from attribution shifts.Scale high-performing strategies efficiently.Creative & Media IntegrationPartner with Creative to ensure assets drive engagement and conversion.Translate performance data into creative direction and testing plans.Continuously improve hooks, messaging, and conversion drivers.Measurement & CollaborationOwn contribution metrics for trials, gross adds, and CAC.Collaborate on MMM, MTA, and incrementality frameworks.Align platform metrics to business outcomes.Work across Growth, Creative, Product,



and Analytics teams.QualificationsAt least 6 years of experience in video media buying, growth, or performance marketing.Deep experience with YouTube and CTV/OTT platforms.Proven ability to manage and scale multi-million-dollar budgets with clear accountability to performance outcomes.Strong command of video measurement methodologies including view-through attribution, brand lift studies, and cross-channel reach/frequency.Strong understanding of CAC, LTV, and funnel metrics.Ability to translate data into strategy and execution.What Sets You ApartThink about growth systems, not just channels.Understand how brand drives performance and performance validates brand.Can connect creative, media, and data into a unified strategy.Comfortable operating in ambiguity and building structure.Focus on incremental business impact rather than vanity metrics.BenefitsAll full-time employees receive a competitive salary range of $142,245 - $167,354 CAD, a generous paid time off policy, and a advantages package that supports health and well-being.Equal OpportunityConstant Contact is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, gender identity, national origin, citizenship, age, disability, sexual orientation, genetic information, veteran status, or any other status protected under applicable law. If you require accessibility assistance applying for open positions, please contact [email protected].#J-18808-Ljbffr

📌 Senior Manager, Integrated Media (Winnipeg) - C$142,245 - C$167,354 A Year
🏢 Constant Contact
📍 Winnipeg