- Own the setup, execution, and optimization of paid social campaigns across Meta, TikTok, Pinterest, YouTube, and other digital platforms
- Maintain quality assurance across campaign builds, ads, targeting, and tracking to deliver error-free work with minimal oversight
- Serve as a day-to-day client contact and deliver clear, qualified communications
- Monitor campaign pacing, performance, and budgets to align delivery with client goals and KPIs
- Make informed optimization recommendations in partnership with managers
- Interpret campaign data, connect performance trends to KPI impact, and surface preliminary optimization insights
- Contribute to weekly and end-of-campaign reporting, translating data into actionable takeaways
- Support performance tracking and testing methodology, including A/B tests and measurement frameworks
- Independently troubleshoot common campaign and platform issues, escalating complex challenges when needed
- Research industry trends, platform updates, and competitive insights to inform campaign strategy and optimizations
- Share relevant agency resources with clients and teammates
- Support teammates by sharing workload, knowledge, and best practices

Requirements

- 2+ years of experience in paid media, social media advertising, digital marketing, or related agency work
- Post-secondary degree or diploma in Marketing, Advertising, Communications, or a related field (preferred)
- Hands-on experience with Meta Ads Manager, TikTok Ads Manager, Pinterest Ads Manager, and Google Ads (YouTube)
- Bonus exposure to Reddit, Nextdoor, or other emerging platforms
- Active certification in at least one core platform, or willingness to obtain within the first 90 days




- Commitment to pursuing additional certifications as client mix evolves or to support agency badging requirements
- Ability to articulate how platform features connect to campaign goals
- Strong command of campaign QA, trafficking, targeting, tracking parameters (UTMs), A/B testing, and automated rules
- Solid understanding of full-funnel marketing strategy and KPIs such as ROAS, CPM, CPA, CPC, CTR, and CPS
- Proficient in data interpretation and connecting campaign performance trends to KPI impact
- Understanding of performance tracking and testing methodology
- Proficient in Excel and Google Sheets, including formulas, VLOOKUP, and pivot tables
- Excellent verbal and written communication skills, with the ability to tailor context to the audience
- Reliability and professionalism in interactions with peers and clients
- Ability to provide respectful, constructive input while staying focused on solutions
- Ability to respond calmly when emotions influence discussions
- Ability to independently troubleshoot common issues and offer solutions
- Ability to seek input on complex challenges and contribute process-optimization ideas
- Ability to balance multiple tasks and competing priorities, meeting deadlines with accuracy
- Ability to adjust priorities quickly when client or business needs shift
- High degree of professionalism, accountability, and attention to detail
- Familiarity with Slack, Asana,



Google Slides, PowerPoint, and Canva
- Ability to organize, format, and present data in a visually compelling way
- Ability to facilitate productive collaboration across teams and share information proactively
- Ability to reliably follow through on commitments and quality standards
- Ready-to-learn mindset; seeks and applies feedback constructively
- Understanding of agency offerings and ability to contextualize them within client goals

Core Competencies

Demonstrates expertise in managing and optimizing paid social campaigns across multiple platforms, with a strong focus on data interpretation, performance tracking, and client communication. Proficient in campaign quality assurance and familiar with full-funnel marketing strategies and key performance indicators.

Highest-signal resume keywords

- Paid Media Management
- Meta Ads Manager
- Campaign Quality Assurance
- Data Interpretation
- A/B Testing

Hard Skills

- Social Media Advertising
- Digital Marketing
- Campaign Tracking Parameters
- Full-Funnel Marketing Strategy
- KPI Analysis
- Excel Proficiency
- Google Sheets Proficiency
- Automated Rules
- Performance Tracking
- Troubleshooting

Soft Skills

- Excellent Communication Skills
- Professionalism
- Collaboration
- Problem-Solving
- Adaptability

Certifications & Qualifications

- Active Certification in Core Platform

Industry Keywords

- Campaign Optimization
- Client Goals
- KPI Impact
- Emerging Platforms
- Agency Offerings

Tools & Technologies

- TikTok Ads Manager
- Pinterest Ads Manager
- Google Ads
- Slack
- Asana
- Google Slides
- PowerPoint
- Canva

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📌 Senior Account Coordinator (Toronto)
🏢 Jobtailor
📍 Toronto