Elevate marketing insights at Payworks in Toronto. Seeking a Performance Marketing Specialist to conduct analytics, attribution, and performance assessments in a hybrid work workplace.

This role reports to the Senior Manager of Growth Marketing and focuses on performance intelligence within Payworks' marketing team. You will handle full-funnel analytics, monitor campaign effectiveness, and inform budgeting decisions based on detailed data insights. The successful candidate will possess a strong analytical background and experience in B2B demand generation strategies.

Key Responsibilities:



• Create comprehensive performance reports and analyses • Manage campaign and channel attribution tracking • Provide data-driven recommendations for budget optimization • Conduct A/B and multivariate tests for improvements • Utilize audience insights for enhanced targeting strategies

Requirements: • Minimum of 5 years in marketing analytics or demand generation • Solid background in Salesforce and paid media platforms • Experience with structured A/B testing methodologies • Familiarity with tracking validation and governance • French proficiency is a notable asset

Harness your analytical expertise to optimize marketing strategies and support Payworks' growth. #J-18808-Ljbffr

📌 Performance Marketing Specialist – Payworks (Winnipeg)
🏢 Kaizen Lab
📍 Winnipeg