Join to apply for the Marketing Specialist - B2B strategy role at IntactGet AI-powered advice on this job and more exclusive features.Our employees are at the heart of everything we do. Together, we help people, businesses, and society prosper in good times and be resilient in bad times. Our employee promise represents Intact’s commitment to you in exchange for living our Values, striving to do your best work, being open to change and investing in your career. In return, we promise to provide support, opportunities and performance-led financial rewards at a workplace where you can shape the future, win as a team and grow with us.About The RoleDo you excel at designing strategies that simplify complex messages, engage audiences, and elevate brand presence? Are you experienced in steering projects to build and execute 360‑degree B2B marketing strategies that resonate with stakeholders and drive growth? You might be the person we are looking for to join our growing team!Role OverviewAs a Marketing Specialist - B2B strategy at Intact Insurance, you’ll spearhead cutting‑edge marketing initiatives that redefine industry standards. You’ll be instrumental in crafting a cohesive brand narrative and launching innovative channels that expand our reach and impact.ResponsibilitiesLeading strategic B2B marketing strategies and initiatives by collaborating with experts in marketing, communication, and business to develop comprehensive strategies aligned with Intact Insurance’s B2B strategy and overall business goals, including strengthening Intact Insurance’s brand and voice.Leading the creation and execution of high‑impact integrated marketing campaigns that address the specific needs of brokers, optimize engagement, and drive business growth using cutting-edge, data‑driven tactics.Innovate the development of content strategy and creation of content calendars that ensure consistent, engaging,



and impactful communication across all channels. Your strategic guidance will ensure content aligns with brand voice and drives audience engagement.Innovate and oversee the launch and establishment of new communication channels, ensuring seamless integration into our overarching strategy and branding efforts.Collaborating closely with agencies and internal stakeholders to produce compelling campaign materials that convey our brand story and enhance Intact Insurance’s brand voice.Coordinating cross‑functional projects to align strategic initiatives with Intact Insurance's B2B goals, focusing on market leadership, broker engagement, and brand differentiation.What You Bring To The TableBachelor’s degree in Marketing, Business Administration, or a related field, or equivalent experience.A minimum of 5 years of experience in B2B marketing strategy development, with a proven track record of executing successful campaigns that drive measurable growth.Expertise in devising comprehensive 360‑degree marketing strategies and managing complex, multifaceted campaigns from inception to execution.Advanced relationship management skills, adept at crafting marketing briefs that elevate brand identity and foster agency collaboration.Exceptional project leadership skills with proven experience in achieving excellent results.Strong organizational, analytical, and strategic thinking skills.Proficient in digital marketing tools, analytics, and data‑driven decision‑making.For candidates located in Quebec, bilingualism is required considering the necessity to interact on a regular basis with English‑speaking colleagues across the country.What We OfferA financial rewards program that recognizes your successAn industry leading Employee Share Purchase Plan; we match 50% of net shares purchasedAn extensive flex pension and benefits package, with access to virtual healthcareFlexible work arrangementsPossibility to purchase up to 5 extra days off per yearAn annual wellness

📌 b Strategy Lead (Toronto)
🏢 Intact
📍 Toronto