Position SummaryThe Senior Manager, Social Media is a pivotal leadership role responsible for driving the company's social media strategy and execution across various products and services. This senior role will oversee a team and collaborate with a Social Agency of Record (AOR) to develop creative, data‑driven campaigns that enhance brand relevance and engagement with Canadian audiences through local content storytelling. The role is key to maintaining Samsung's reputation as an ethical, innovative company and involves cross‑department collaboration to deliver consistent messaging and customer experiences.Our PerksFantastic employee discount on all Samsung productsCompetitive salary and performance‑based incentive plan for all levelsEmployer‑paid medical and dental coverage from day oneGroup RRSP plan that helps you save for the futureFree on‑site gymSubsidized cafeteria including free Starbucks coffee/latte machineTuition reimbursement and 24/7 online learning via Samsung UEmployee referral programVirtual pet care programAdditional well‑being days for better work‑life balanceEssential Duties and ResponsibilitiesDevelop and execute comprehensive social media strategies that align with brand and business goals.Drive content strategy, ensuring all content is engaging, relevant, and aligned with Samsung's brand voice.Collaborate with the AOR to plan, execute, and optimize social media campaigns across multiple platforms (e.G., TikTok, Instagram, YouTube, X, Facebook, Snap, Reddit).Ensure social content posted on Samsung Canada channels meets global guidelines for brand consistency and best practices; manage ongoing updates with relevant agency partners.Optimize paid social media campaigns across multiple platforms,



including media platform operations.Create and manage a social landscape report to identify opportunities for Samsung to engage in relevant and timely events in Canada.Ensure sentiment remains positive and community management is maintained to drive engagement and strengthen the brand on social media.Determine content and IMC‑related KPIs and independently craft requirements for data reporting.Lead a team to manage social media operations (reporting and posting) and community.Manage and allocate budgets effectively to maximize ROI on social media initiatives.Build and maintain relationships with key stakeholders, including internal teams, partners, and influencers.Collaborate with partners to create insightful and actionable quarterly reviews, monthly scorecards, weekly performance, and relevant campaign reports.EducationBachelor’s Degree in Business, Marketing, Communications, or related field preferred.ExperienceMinimum 10 years of marketing experience, with at least 5 years with strategic & content experience.Ability to run the function as a business, delivering measurable results with brand growth and engagement.Proven track record of developing and executing successful social media strategies for global brands.Experience in managing social media during high‑profile product launches or campaigns is a plus.Experience providing recommendations to different internal leads who own their respective campaigns.Experience having ownership of organic social content driving the planning across multiple LOBs with varying priorities.Paid media experience—understanding and executing paid social campaigns across major platforms (TikTok, Facebook, Instagram, X, YouTube, LinkedIn, Pinterest, Snap) and emerging social media platforms is a plus.KnowledgeAnalytical,



detail‑oriented nature with experience reporting on insights and campaign results.Experience using Sprinklr, Adobe, or other related social media measurement platforms.Experience building or adapting content to best maximize the performance and engagement of content through brand‑owned social platforms.Experience managing complex and fast‑moving issues while working with limited supervision.Incredible attention to detail and ability to multi‑task.Very strong writing and communication skills.Knowledge of social media analytics and reporting.Ability to work independently in a fast‑paced environment.Strong interpersonal skills, ability to work cross‑divisionally and functionally, and balance the interests of multiple stakeholders.Passion for technology and consumer electronics.Salary and BenefitsThe salary range for this role is expected to be between $107,000 to $147,000 and reflects base salary only. Actual pay will be determined based on a number of factors and may vary depending on job‑related knowledge, competencies, qualifications, relevant skills and experience.The total rewards package for a Regular Full‑Time employee may include a variable incentive, savings matching (RRSP/TFSA/NRSP), extended health and dental perks with spending accounts, wellness and well‑being advantages, development opportunities, and other employee perks.Equal Employment Opportunity StatementSamsung is an equal employment opportunity employer.Samsung has an accommodation process in place and provides accommodations for job applicants with disabilities as appropriate. Assessment and selection materials and procedures can be made available in accessible formats and methods as appropriate. If you require a specific accommodation because of disability or medical need, please let us know when selected to take part in our recruitment process so that reasonable arrangements can be made for the appropriate accommodations to be in place as you move through our process.#J-18808-Ljbffr

📌 Senior Manager, Social Media (Mississauga) - C$107,000 - C$147,000 A Year (Winnipeg)
🏢 SAMSUNG
📍 Winnipeg