Solutions Architect – PersonalizationRequisition ID: Location(s): Canada: Ontario: TorontoResponsibilitiesLead cross‑functional solution architecture and integration design for personalization initiatives across marketing, sales, digital banking, and service channelsTranslate personalization and GTM use cases into clear end‑to‑end technical designs across multiple platforms and internal systemsDefine and apply architecture patterns, integration standards, and solution guardrails across the MarTech and Personalization landscapeDesign solutions that integrate customer data, events, profiles, journeys, and decision signals while meeting enterprise risk, privacy, and compliance requirementsAct as a technical bridge between marketing technology platforms, customer decisioning capabilities, enterprise data services, and delivery engineering teamsSupport delivery teams through architecture reviews, design walkthroughs, and complex integration analysisContribute to technology roadmaps, target‑state architectures and vendor evaluationsSupport the evolution of personalization capabilities, influence platform usage and integration approaches to improve scalability, observability, and reuseQualifications5+ years of experience in Information Technology roles within medium to large enterprise environments3+ years of experience in solution architecture, integration architecture, or equivalent hands‑on design rolesPractical experience working with MarTech, Digital, or Customer Engagement platforms (e.G., CDPs, journey orchestration platforms, personalization or decisioning engines,



loyalty systems)Demonstrated ability to design end‑to‑end solutions within established enterprise architecture standardsRelevant architecture or platform certifications are an asset (e.G., Adobe, Salesforce, Pega, Google, or equivalent)Robust working knowledge of API‑based integration, event‑driven patterns, and batch vs near‑real‑time data flowsExperience integrating marketing or GTM platforms with enterprise data, analytics, and downstream operational systemsAbility to evaluate technical trade‑offs related to latency, scalability, risk, and operabilityStrong understanding of personalization concepts including customer profiles, events, journeys, segmentation, eligibility, and activationExperience supporting Go‑To‑Market (GTM) or marketing enablement initiatives in partnership with engineering teamsAbility to translate business and marketing requirements into actionable technical solutionsExposure to or practical experience with real‑time and AI‑assisted personalization or decisioning patternsAbility to assess emerging capabilities with an enterprise mindset, considering data readiness, governance, and regulatory constraintsExperience working in regulated or control‑heavy environments (financial services experience preferred)Strong communication and stakeholder engagement skills across business, data, marketing, and engineeringDemonstrated ability to influence design decisions through collaboration and technical credibilityBenefitsDiversity, Equity, Inclusion & Allyship – an inclusive culture with bias‑free practices and Employee Resource GroupsAccessibility and Workplace Accommodations – commitment to an inclusive and accessible environmentUpskilling through online courses, cross‑functional development opportunities, and tuition assistanceCompetitive rewards program including bonus, flexible vacation, personal and sick days, and benefits from day one#J-18808-Ljbffr

📌 Solutions Architect - Personalization (Toronto)
🏢 Scotiabank
📍 Toronto