Location: Primarily remote (GTA-based) with occasional in-person days at our Burlington studioKōv Essentials is looking for a Growth Marketing Manager to own the execution and optimization of our growth engine across lifecycle, paid, and campaign launches. This role is responsible for turning brand and creative strategy into measurable results. You’ll lead campaign execution, email and lifecycle performance, and cross-channel optimization, ensuring launches are well-coordinated, data-informed, and consistently improving.You’ll work closely with our Founder & Creative Director, and external partners to ensure marketing efforts are focused, efficient, and driving revenue and retention.Key responsibilitiesCampaign Execution & Go-To-MarketOwn campaign execution across product launches, promotions,



and key brand momentsTranslate creative direction into transparent go-to-market plans across email, paid, events, and socialManage timelines, deliverables, and coordination across internal and external partnersLead post-launch performance reviews and document learnings for future campaignsLifecycle, Retention & ConversionOwn email marketing strategy including campaigns and automated flowsOptimize segmentation, cadence, creative testing, and deliverabilityIdentify opportunities to improve conversion rate, retention, and LTVPartner with e-commerce and operations to ensure lifecycle initiatives align with inventory and fulfillmentManage in-

📌 Growth Marketing Manager (Toronto)
🏢 Kōv Essentials
📍 Toronto