Join Blue J as the Lead for CRO and Website Management, refining digital strategies to boost conversions and user engagement from your hybrid workspace near Toronto.

As Blue J continues to innovate in the generative AI landscape for tax professionals, we seek a CRO and Website Management Lead. This role is crucial for overseeing the website's functionality and improving conversion rates, engaging in CRO experimentation, and acting as a liaison with our Brand Team. You will strategically enhance website performance, ensuring it aligns with Blue J's growth initiatives.

Key Responsibilities: • Direct the site architecture and conversion strategies • Build and modify pages in Webflow,



focusing on user engagement • Lead and collaborate on A/B testing projects • Analyze behavior metrics using GA4 and other tools • Provide actionable recommendations based on data analysis

Requirements: • 7+ years in website management or digital marketing • Solid hands-on experience in Webflow • Expertise in A/B testing and conversion strategies • Proficient in web analytics and reporting • Strong cross-functional relationship-building skills

Enhance Blue J's digital capabilities by driving effective website management and conversion strategies within the tax research sector. #J-18808-Ljbffr

📌 CRO and Website Management Lead (Winnipeg)
🏢 Blue J
📍 Winnipeg