Drive impactful marketing journeys with Meridian as a Senior Specialist. This hybrid role focuses on targeted, automated member experiences to enhance engagement and retention.

As a key player in our Lifecycle Marketing team, you will leverage CRM tools like Dynamics 365 for Marketing to design and optimize member journeys. By working closely with cross-functional teams, you will translate strategies into effective marketing initiatives that reflect our mission of creating opportunities for members. Your analytical skills will guide data-driven decisions to maximize member outcomes.

Key Responsibilities:
• Automate personalized member journeys using Dynamics 365
• Analyze data integration and journey dependencies




• Create relevant communication flows for member interactions
• Continuously optimize programs based on market changes
• Conduct A/B testing for communication strategies

Requirements:
• 3-5 years in marketing journey development
• Knowledge of Dynamics 365 and marketing automation platforms
• Solid analytical and project management skills
• Experience in financial institutions preferred
• Understanding of communication compliance regulations

Elevate member experiences through targeted marketing strategies and data-driven decisions at Meridian.
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📌 Senior Lifecycle Marketing Specialist at Meridian (Ontario)
🏢 Socket.dev
📍 Ontario