Shape Lyft's B2B marketing technology landscape as the Marketing Technology Lead. This hybrid role emphasizes owning the technology stack and driving innovative solutions in marketing automation.

As the Marketing Technology Lead at Lyft, you'll manage the B2B marketing technology stack, focusing on system architecture and integrations. In this hands-on position, you will collaborate with multiple teams to design scalable solutions, enhancing marketing operations through effective data management and AI integration. Your expertise will ensure optimal tracking, governance, and technical support within the marketing framework.

Key Responsibilities:
• Own and manage the B2B marketing technology stack
• Lead collaborations with Operations and Data teams




• Configure and extend the HubSpot platform and workflows
• Develop lead lifecycle system and metrics for success
• Monitor performance and resolve incidents promptly

Requirements:
• 7+ years in marketing technology or operations roles
• 5+ years of hands-on marketing automation experience
• Proficient in Salesforce and data integration practices
• Solid knowledge of B2B demand generation tactics
• Experience in data compliance and quality management

Maximize efficiency and effectiveness in B2B marketing operations through leadership and technology expertise at Lyft.
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📌 Lead Marketing Technology at Lyft (Ontario)
🏢 Socotra
📍 Ontario