Shape the public narrative as the Public Relations Leader for VGH & UBC Hospital Foundation. Drive strategic media strategy in a hybrid role focused on healthcare innovation.

In this newly created position, you will lead the Foundation's public relations efforts, reporting to the Director of Marketing & Brand Engagement. This role requires a strong communications leader with expertise in media relations, storytelling, and stakeholder engagement. You will be instrumental in building the Foundation's profile and executing earned media strategies aligned with significant fundraising initiatives.

Key Responsibilities:
• Lead a comprehensive public relations strategy for the Foundation
• Identify proactive media opportunities and build annual PR plans




• Develop press materials and pitch compelling stories to media
• Prepare executives for media engagements and public appearances
• Collaborate with marketing and creative teams for maximum impact

Requirements:
• 8-10 years of public relations or media relations experience
• Proven success in securing earned media coverage
• Solid relationship-building skills with media outlets
• Experience in crisis communications and reputation management
• Ability to work in a hybrid environment with flexibility

Join us to elevate healthcare storytelling and make a meaningful impact.
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📌 Public Relations Leader at VGH & UBC (British Columbia)
🏢 Smart, Savvy + Associates | Recruitment Agency
📍 British Columbia