Utilize your lifecycle marketing expertise to influence the design of simulated environments for evaluating AI in marketing. Create compelling briefs that test real-world scenarios for AI agents.

As a Lifecycle Marketing Expert, you will focus on building realistic scenarios for AI training environments that reflect authentic marketing work. Drawing from your hands-on experience in lifecycle marketing, you will design briefs, specify requirements, and evaluate AI's performance against effective benchmarks. Your role is critical in maintaining high standards for decision-making evaluation within the team.

Key Responsibilities:
• Develop task briefs grounded in real lifecycle marketing experience
• Specify realistic documents and dashboard requirements for tasks
• Write or verify reference answers and quality criteria




• Assess AI agent performances in line with your standards
• Analyze conflicting data to resolve marketing issues

Requirements:
• Established experience in lifecycle, CRM, or retention marketing
• Comfortable using ESPs, Salesforce, and Amplitude
• Experience preferred in AI setting design or training
• Certification from Rubric Academy or Bootcamp highly favored
• Excellent written communication and reasoning skills

Bring your deep understanding of lifecycle marketing to advance AI evaluation frameworks and promote effective marketing practices.
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📌 Lifecycle Marketing and AI Evaluation Expert (Ontario)
🏢 Obsidian
📍 Ontario