Our team at Blackline Safety is growing! As a people-driven technology company, with a mission to make sure every worker returns home safely, we drive innovation, practice resiliency, demonstrate leadership, go the extra mile for our customers, and empower our people to be their best.

Blackline Safety is looking for a Senior Product Marketing Manager to lead how we bring our products and services to market. You'll own positioning and messaging across our full portfolio, drive go-to-market execution for launches and updates, and make sure Product, Sales, Client Success, and Marketing are pulling in the same direction.

You’ll strengthen sales and channel enablement, sharpen our competitive story, and help turn what we build into a narrative our buyers — and our own teams — can tell with confidence.

This is a senior, high-visibility role on a small, high-performing marketing team. You'll operate with real autonomy, partner directly with our VP, Marketing, and have the opportunity to help shape and strengthen the product marketing function as we grow.

Responsibilities

Define and own product and solution positioning and messaging across our portfolio, building assets that empower Sales and resonate with our target buyers

Lead go-to-market execution for product launches and major updates, ensuring cross-functional alignment and a consistent, compelling narrative from announcement through adoption

Own market intelligence and win/loss insight, sharpening our messaging and sales positioning against the field

Drive sales enablement adoption — battlecards, training, tools — and partner with Sales and Client Success to strengthen the story around retention, upsell, and expansion, working closely with our marketing function on the shared goal of growing revenue from existing accounts

Support our website and digital experience with clear product and solution narratives,



and partner with our Demand Generation team to translate ICPs, personas, and go-to-market priorities into scalable campaign briefs and messaging

Identify market trends and themes, and shape messaging that tells our innovation story and positions us as a category leader

Provide leadership across product marketing, helping strengthen how we work, raise the quality of our output, and build capability across the team

Manage resourcing, and timelines for launches and major campaigns, keeping delivery on track and on budget

About You

8-10+ years in B2B marketing, with meaningful experience in product marketing specifically, including time in a senior or lead capacity — owning launches end-to-end, not just supporting them

A demonstrated track record in go-to-market strategy, messaging, and positioning, with experience in cross-functional launch planning

Excellent organizational skills and high attention to detail, with the ability to manage multiple priorities in a fast-paced environment while keeping execution on time and on budget

Exceptional presentation, written, and verbal communication skills

A collaborative, cross-functional working style, with the ability to build trust with Sales, Product, Demand Generation, and Brand

Comfort translating technical or complex product detail into a clear, market-facing narrative

Familiarity with HubSpot and Monday.com is an asset

Total Rewards
At Blackline Safety,



we offer more than just a job—we offer a career with purpose. Our Total Rewards offerings are designed to support the diverse needs of our global workforce and vary based on employment type and location. They may include:

Competitive base salary and annual compensation review

Comprehensive health and dental benefits*

Mental health and wellness support

Flexible work arrangements and hybrid work model for eligible positions

Paid vacation, personal and sick days*

Professional development opportunities

Education funding

A collaborative, inclusive, and mission-driven culture

Exclusive access to perks and discounts

A flexible ‘Dress for Your Day' environment

Eligibility and coverage vary by employment type and region

Diversity, Equity & Inclusion
Blackline Safety is powered by the diversity of our talented employees. We are an equal chance employer. We consider all applicants, regardless of age, religion, race, color, ancestry, gender, gender identity or expression, disability, national origin, race, or sexual orientation. We enthusiastically encourage all individuals to apply for positions that fit their passions.

If you require accommodation during the recruitment process, please contact us at [email protected]. We are committed to ensuring an accessible and equitable experience for all candidates.

Unauthorized Recruitment Communication Alert
We are aware of the instances in which individuals are receiving fraudulent job offers or interview requests that are fraudulently alleged to be from Blackline Safety.

Blackline Safety does not request payment or personal financial information at any stage of the recruitment process.

Please exercise caution, and do not respond to emails or other communications that are not from a Blackline Safety email address.

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📌 Senior Product Marketing Manager (Alberta)
🏢 Blackline Safety
📍 Alberta