About CedarCedar is creating the most significant innovation in home affordability since the 30-year mortgage. By reimagining the land lease as a consumer-first model, Cedar makes homeownership more accessible and sustainable for a wider range of buyers.About the RoleAs VP, Growth at Cedar, you will own the company’s go-to-market engine end-to-end. This is a senior, hands‑on role responsible for building, scaling, and continuously optimizing Cedar’s direct-to-consumer acquisition across paid, organic, and earned channels.What You’ll DoD2C Paid AcquisitionOwn and scale paid acquisition across Meta, Google, affiliate networks, and emerging channelsUse HubSpot and related tooling to manage funnels, attribution, and lifecycle marketingDesign, test, and optimize landing pages, creative, copy, and conversion flowsRun disciplined A/B testing across ads, pages, offers, and messagingOptimize CAC, conversion rates, and funnel efficiency across customer segments (homebuyers, realtors, cash‑out / home equity seekers)D2C Organic & Owned ChannelsOwn Cedar’s marketing website and on‑site conversion experienceBuild a durable organic engine through SEO, educational content, and thought leadershipDevelop a realtor‑focused content strategy, including newsletters and community efforts, to stay top‑of‑mind with brokers and agentsEnsure content clearly explains Cedar’s value in a way that builds trust and drives actionD2C Earned Media & Brand AmplificationLead Cedar’s PR and earned media strategy with external agencies and partnersSecure placements across TV, podcasts, digital media,



and industry publicationsPosition Cedar’s leadership as credible experts in housing affordability, real estate, and consumer financeEnsure consistency across paid, owned, and earned messagingGo‑To‑Market LeadershipOwn GTM strategy for new products, features, and market launchesPartner with Product and Engineering to align roadmap and messagingBuild reporting and dashboards to track channel performance and ROIHire and scale a lean, high‑performance growth team over timeWhat We NeedWe are looking for a growth leader with a proven track record scaling D2C acquisition in housing‑related markets. You should have direct experience marketing products such as mortgages, HELOCs, home equity loans, reverse mortgages, or real estate brokerage platforms—or leading growth at a consumer‑facing prop‑tech company.You understand that these are high‑trust, high‑consideration decisions, and that effective growth requires education, credibility, and timing—not just clicks. You are comfortable owning performance outcomes, working directly in tools and dashboards, and iterating quickly in partnership with product and engineering.This role requires high agency, strong judgment, and comfort operating in ambiguity.



You should be equally effective in execution and strategy.Qualifications7+ years of experience in growth, performance marketing, or GTM leadership rolesDirect experience scaling D2C acquisition in mortgage, HELOC, home equity, real estate brokerage, or prop‑tech businessesStrong hands‑on experience with Meta Ads Google Ads, affiliate marketing, and CROExperience with HubSpot or similar CRM / marketing automation platformsExperience owning websites, landing pages, and conversion optimizationProven ability to build and lead high‑performing marketing teamsWhy Choose CedarTake real ownership early — the work is not theoretical Grow through direct feedback, rigorous debate, and steep responsibilityBe pushed to develop judgment, not just skillsBuild a track record that compounds — responsibility scales with performanceCedar is built for people who want to operate at a high level on work that matters. We run a true owner’s culture: high standards, direct feedback, quick iteration and accountability to outcomes. You’ll have real responsibility early, you’ll be expected to think—not just execute—and you’ll be surrounded by teammates who push hard and care deeply about excellence.This is not a company for people who need perfect clarity, gentle consensus, or predictable routines. The pace is fast, the problems are complex, and the bar is high. But the upside is rare: steep growth, meaningful autonomy, and the chance to do career‑defining work with a team that treats the mission seriously and rewards success well.Compensation Range: $130K - $190K#J-18808-Ljbffr

📌 Vp, Growth - $130,000 - $190,000 A Year (Toronto)
🏢 Cedar
📍 Toronto