Join Loblaw as an Influencer Marketing Manager to reshape brand narratives with effective creator partnerships. Develop strategies that resonate deeply within Canadian culture and communities.
This role integrates community insight with brand objectives, making it essential for crafting meaningful influencer programs across various platforms. You will explore innovative partnership models and help navigate the evolving landscape of Canadian creators, ensuring they align with brand values and customer engagement.
Key Responsibilities:
• Develop and lead creator activation plans
• Identify emerging talents and opportunities
• Execute influencer marketing programs effectively
• Establish transparent performance metrics for success
• Maintain strong agency and partner relations
Requirements:
• Minimum 5 years of experience in marketing or partnerships
• Comprehensive knowledge of social media platforms
• Strong analytical skills in performance evaluation
• Proven ability to manage concurrent projects
• Excellent verbal and written communication skills
Empower communities and enhance brand connections through innovative influencer marketing at Loblaw.
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