About the Role Our client is seeking a dynamic and creative Brand Activation Manager to lead exciting consumer engagement initiatives for their FMCG brands in Kimberley . This role is responsible for translating brand strategies into impactful consumer experiences through events, sponsorships, sampling programs, and point-of-sale activations. You will work closely with marketing, sales, and external agencies to ensure seamless execution that drives brand awareness, trial, and loyalty. This is an excellent opportunity for a results-driven individual with a passion for bringing brands to life and connecting with consumers in meaningful ways within the FMCG sector.
Key Responsibilities Develop and implement comprehensive brand activation strategies that align with overall marketing objectives and brand positioning.
Plan, execute, and manage consumer-facing events, promotions, and experiential marketing campaigns for FMCG products.
Collaborate with internal teams and external agencies to develop creative concepts and ensure flawless execution of all activation programs.
Manage budgets for activation projects, ensuring cost-effectiveness and strong ROI.
Measure and analyze the effectiveness of brand activation initiatives,



providing insights and recommendations for future programs.
Ensure all activations are executed in line with brand guidelines and company policies.
Requirements Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
Minimum of 5 years of experience in brand activation, event management, or experiential marketing, preferably in the FMCG industry.
Proven ability to develop and execute successful consumer engagement campaigns from concept to completion.
Strong project management skills, with the ability to manage multiple projects simultaneously.
Excellent communication, negotiation, and interpersonal skills.
Creative thinking and a passion for cutting-edge brand experiences.
Benefits Competitive salary and performance-based bonus structure.
Comprehensive health and retirement benefits.
Opportunities for professional development and exposure to various aspects of brand marketing.
A vibrant and collaborative team environment in Kimberley .
The chance to directly influence consumer perception and brand affinity for leading FMCG products.

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📌 Brand Activation Manager (British Columbia)
🏢 Placements24
📍 British Columbia