Responsibilities

Lead Cadillac Canada in achieving annual and long-term objectives for sales, market share, profitability, customer loyalty, brand health, and luxury brand equity.

Develop and execute integrated marketing strategies spanning product, pricing, distribution, and promotion.

Steward Cadillac’s premium positioning across customer, retailer, and marketing touchpoints in Canada.

Translate global and North American brand strategy into Canadian market initiatives.

Lead retail go-to-market strategy using competitive intelligence, consumer insights, product positioning, pricing, and regional performance trends.

Direct execution of product launches, sales initiatives, and strategic programs.

Partner with advertising, communications, and agency teams on integrated campaigns.

Deliver sales and marketing tools for field teams and retailers.

Lead Canadian input into vehicle packaging, product strategy, feature competitiveness, pricing, and incentives.

Represent Canadian luxury consumers through market trends, competitive intelligence, and customer insights.

Monitor sales performance, market share, residual values, customer loyalty, and brand health metrics.

Lead Cadillac’s EV growth strategy in Canada.

Use analytics and research to inform decisions and outcomes.

Coordinate product launches, business reviews, and executive reporting.

Lead, coach, and develop Marketing Segment Managers.

Build partnerships across GM Canada, North America, and Global teams.

Requirements

Successful completion of Post Secondary Education; Bachelor’s degree preferred; Business/Marketing specialty an asset.

5+ years of experience in a similar role.

Leadership & Directing Others.

Dealing with Ambiguity.

Influencing Skills.

Analytical/Problem solving.





Planning and Organizing.

Conflict Management.

Ability to Motivate Others.

Managing and Measuring Work.

Communication – Oral/Written / Presentation Skills.

Previous Field Sales Experience.

Previous Product Marketing, Incentives, and Advertising experience.

Bilingual (English & French) considered an asset.

Knowledge of, and previous experience in, EV & Luxury Automotive marketing.

Passion for, and encyclopedic knowledge of, Cadillac Products.

Understanding of Luxury dealership & competitor operations.

Prolific oral and written communications skills.

Must not require GM immigration sponsorship now or in the future.

Core Competencies
Demonstrates expertise in developing and executing integrated marketing strategies, with a robust focus on luxury brand positioning and customer insights. Proven ability to lead teams, drive sales performance, and manage product marketing initiatives in the automotive sector.

Highest-signal resume keywords

Integrated Marketing Strategy

Luxury Automotive Marketing

Leadership & Directing Others

Analytical/Problem Solving

Bilingual (English & French)

ATS Optimization Keywords
Hard Skills

Product Marketing

Sales Initiatives

Market Analysis

Competitive Intelligence

Pricing Strategy

Consumer Insights

EV Growth Strategy

Retail Go-To-Market Strategy

Business Reviews

Executive Reporting

Soft Skills

Influencing Skills

Communication – Oral/Written

Planning and Organizing

Conflict Management

Ability to Motivate Others

Certifications & Qualifications

Bachelor’s Degree

Industry Keywords

Luxury Brand Equity

Customer Loyalty

Brand Health Metrics

Cadillac Products

Luxury Dealership Operations

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📌 National Brand Manager (Ontario)
🏢 Jobtailor
📍 Ontario