About the Role Our client is seeking an experienced and innovative Senior Brand Manager to lead the strategy for their snack portfolio. This role is fully remote, offering a unique opportunity to shape brand direction from anywhere. You will be responsible for developing and executing brand plans that drive growth, increase market share, and enhance consumer engagement within the highly competitive FMCG snacks category. This position requires a strategic thinker with a deep understanding of consumer insights and a passion for building powerful brands.
Key Responsibilities Develop and implement annual brand plans, including marketing strategies, product innovation roadmaps, and promotional calendars.
Conduct consumer research and market analysis to identify key insights, trends, and growth opportunities for the snack category.
Oversee the development and execution of integrated marketing campaigns across all relevant channels (digital, social media, traditional advertising, in-store).
Manage brand P&L;, budget, and resource allocation to achieve financial objectives.
Collaborate closely with cross-functional teams, including R&D;, sales, supply chain, and external agencies,



to ensure effective brand execution.
Lead new product development initiatives from concept to launch, ensuring successful market introduction.
Requirements Bachelor's degree in Marketing, Business Administration, or a related field; MBA is preferred.
Minimum of 7 years of progressive brand management experience in the FMCG industry, with a specialization in snacks or a related category.
Demonstrated success in developing and executing impactful brand strategies that have driven market share growth.
Strong analytical skills, with the ability to interpret consumer data and market trends.
Excellent communication, presentation, and leadership skills.
Proficiency in digital marketing and social media strategies.
Benefits Competitive salary and significant performance-based bonuses.
Fully remote work environment with the flexibility to work from anywhere.
Comprehensive health, dental, and vision insurance.
Generous paid time off and opportunities for career development.
Opportunity to lead and grow a dynamic snack brand portfolio.

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📌 Senior Brand Manager - Snacks (British Columbia)
🏢 Placements24
📍 British Columbia