Digital and Performance Marketing ManagerFull Time Employee SS - Mktg & Ref Dev. Halifax, NS, CASalary Range: $70,000.00 To $80,000.00 AnnuallyDigital and Performance Marketing ManagerNuVista Mental HealthFull Time – Shared Services - MarketingReports to: Director of MarketingAbout NuVistaNuVista Mental Health is a national network of mental health clinics serving communities across Canada. With locations from coast to coast and a growing portfolio of specialized sub-brands, NuVista is committed to accessible, evidence-based, and patient-centred care.The OpportunityTheDigital and Performance Marketing Managerwill oversee digital marketing performance, clinic marketing operations, and lead tracking strategies across NuVista and its portfolio of sub-brands and co-branded clinics. This is a creative, strategic and analytical role focused on improving patient acquisition, optimizing digital performance, and aligning marketing initiatives with clinic growth objectives.This role is responsible for:Managing digital marketing creative planning and performance across paid advertising, website analytics, social reporting, and lead generation channelsSupervising and supporting the Social Media Coordinator alongside the Marketing Manager: Brand & ContentMonitoring website traffic, user behaviour, conversion metrics, and patient acquisition trendsDeveloping and managing reporting systems for lead tracking, campaign performance, and clinic-level marketing insights, including the quarterly marketing report and the clinic portfolio managementPartnering with Finance, Accounting, Operations, and Intake teams to identify service demand gaps and growth opportunities based on client intake dataSupporting clinic marketing needs across locations, programs, launches, and service expansionsKey ResponsibilitiesDigital Marketing & Performance AnalyticsManage and optimize digital marketing channels including Google Ads, Video Ads, Meta Ads, SEO initiatives, and remarketing campaignsMonitor website analytics, user journeys, conversion funnels, and campaign performance across all brands and clinic locationsBuild and maintain marketing dashboards and reporting systems for lead generation and acquisition performanceAnalyze cost-per-lead, conversion rates, return on ad spend,



and patient acquisition metricsCollaborate with external vendors, agencies and internal marketing team to improve campaign effectiveness, digital visibility and engagementClinic Marketing OperationsSupport marketing initiatives across clinic locations and regional marketsIdentify clinic-specific marketing opportunities based on intake demand, referral trends, and operational growth targetsWork closely with Operations teams to support new clinic launches, acquisitions, and service expansionsCoordinate local marketing needs including promotional materials, campaigns, digital listings, and community visibility initiativesEnsure clinic marketing and advertising efforts align with brand standards and patient experience expectationsProvide support, leadership and oversight to the Social Media Coordinator alongside the Marketing Manager: Brand & ContentLead social media reporting, campaign analytics, and audience growth strategiesMonitor engagement performance and identify opportunities for audience acquisition and community growthCollaborate with the content team, and Finance & Accounting to ensure campaigns align with clinic objectives and service priorities as neededAssist in diversifying marketing channels to improve reach, engagement, and patient conversionFinancial & Intake Data CollaborationPartner with Finance and Accounting teams to analyze patient intake trends, service demand, and program performanceIdentify gaps in clinical service demand and opportunities for marketing support based on intake reportingSupport forecasting and growth planning through marketing performance insights and lead analysisDevelop reporting frameworks that connect marketing performance with operational and revenue outcomesAssist leadership teams in making data-informed decisions around clinic and program growthCross-Functional CollaborationWork closely with Marketing Manager:



Brand & Content to align campaign messaging and digital executionCollaborate with Operations, Intake, and Clinical Leadership teams to support patient acquisition goalsCoordinate with external vendors, advertising partners, and creative agencies as neededSupport internal reporting processes and executive-level marketing performance updatesEducate internal stakeholders on marketing analytics, reporting metrics, and digital best practices with quarterly updatesWhat Success Looks LikeWithin 12-18 months, this role will have:Improved lead tracking visibility and reporting accuracy across all clinic locationsIncreased patient acquisition performance through optimized digital campaignsEstablished explicit reporting systems connecting marketing activity to intake and revenue outcomesImproved website conversion rates and digital engagement metricsSupported measurable clinic growth through data-driven marketing recommendations - Strengthened collaboration between Marketing, Operations, Finance, and Intake teamsQualifications5–8+ years of experience in digital marketing, performance marketing, marketing analytics, or integrated marketingExperience in healthcare, mental health, multi-location organizations, or regulated industries strongly preferredStrong understanding of digital advertising platforms including Google Ads, Meta Ads, and analytics toolsExperience with CRM systems, lead tracking platforms, and reporting dashboardsStrong analytical and problem-solving skills with the ability to interpret complex data setsUnderstanding of SEO, website optimization, conversion tracking, and digital acquisition strategiesCore CompetenciesCommunication: Communicates clearly and effectively; strong presentation andactive listening skills.Problem Solving:Analyzes issues thoroughly and develops effective solutions.Quality Focus:Produces accurate work and proactively identifies opportunities for improvement.Results Driven:S ets clear goals and works consistently to achieve desired outcomes.Project Management: Effectively monitors project progress and ensures accountability for outcomes,Strategic Thinking: Establishes and communicates vision and applies creativity to solutions.#J-18808-Ljbffr

📌 Digital And Performance Marketing Manager - $70,000 - $80,000 A Year (Winnipeg)
🏢 NUVISTA Mental Health
📍 Winnipeg