DescriptionAt Steele Auto Group, work is more than a job. It is a chance to inspire positive impact through every interaction, every vehicle, every journey. Our people are at the heart of it all, because everything we do is driven by you. Your passion. Your purpose. Your potential.Lead a Winning Team. Drive the Next Chapter.Steele Buick GMC is looking for an exceptional New Car Sales Manager to help lead our dealership into its next phase of growth and success.Fresh off earning the prestigious 2025 GM President’s Club Award; an achievement earned by only four GM dealerships across Atlantic Canada; Steele Buick GMC has established itself as one of the region’s top-performing dealerships. As we continue to build on that momentum, we are seeking a proven automotive leader who can inspire people, elevate performance, and help shape the future of our sales operation.This is more than a management role. It is an opportunity to lead a high-performing team, influence dealership strategy, and create exceptional customer experiences while representing two of North America’s most respected automotive brands.Compensation will be based on skills, experience, and qualifications.Why Steele Buick GMC?Success is never accidental.Our team has built a culture centered around accountability, collaboration, customer experience, and continuous improvement. We believe great leadership drives outstanding results, and we are looking for someone who shares that mindset.From the professional‑grade capability of GMC trucks and SUVs to Buick’s premium comfort and innovation, our product lineup continues to attract loyal customers and recent opportunities for growth.As New Car Sales Manager, you will play a key role in maximizing that opportunity.Life in FrederictonLocated in the heart of New Brunswick, Fredericton offers a unique balance between career opportunity and quality of life.It’s a city where things feel a little more manageable. Commutes are short, the pace is steady. Whether you’re raising a family or just looking for a change of pace, you’ll find:More affordable cost of living compared to larger marketsA strong sense of community and connectionAccess to outdoor activities year‑roundA growing city with opportunity, without the congestionIf you’re considering a move,



we also offer relocation support of up to $7,500 for out‑of‑province candidates, helping make the transition easier.What You’ll LeadCoach, mentor, and develop a high‑performing New Vehicle Sales TeamDrive sales performance while maintaining a customer‑first cultureLead daily sales activities, performance management, and accountabilityMonitor and improve dealership KPIs, conversion metrics, and profitabilityOversee inventory strategy, merchandising, pricing, and vehicle presentationSupport digital retailing initiatives and online sales performancePartner with Finance, Fixed Operations, and Leadership teams to drive dealership successRecruit, develop, and retain top automotive talentFoster a positive, engaged, and performance‑driven cultureWhat We’re Looking ForYou are a leader who understands that great teams don’t happen by accident.You know how to coach people, create accountability, celebrate wins, and build a culture where employees are motivated to perform at their highest level. You are passionate about customer experience, driven by results, and energized by helping others succeed.Qualifications3‑5+ years of automotive sales experiencePrevious leadership experience in a dealership environmentProven success driving sales performance and achieving targetsStrong understanding of dealership operations and profitabilityExceptional leadership, communication, and coaching abilitiesStrong business acumen and analytical skillsPreferred ExperiencePrevious New Car Manager or Sales Manager experienceKnowledge of vAuto and inventory management strategiesExperience with Auto Alert or equity mining platformsUnderstanding of dealership KPIs and performance metricsWhy You Will Love Working with Steele Auto GroupAt Steele Auto Group, you are not just joining a company; you are joining a community where you will be empowered to exceed expectations and develop your full potential.We believe in rewarding hard work and supporting every part of your journey.



That is why our Total Rewards package is built to help you thrive, physically, financially, and emotionally. Depending on your role and employment type (full‑time, part‑time, or term), eligible employees can look forward to, some or, all the following:100% Matched Retirement Savings Plan – Put your future at ease with our employer‑matched RSP plan, with a maximum of 4% after just 3 months and a maximum of 5% after 5 years!Flexible Health & Dental Plans – Choose from six cost‑shared plans tailored to your lifestyle. Affordable, dependable coverage for the people who matter most. Enjoy peace of mind knowing you and your family are covered.Mental Health & Wellness Support – 24/7 confidential support for you and your family through EFAP.Employee Discounts – On vehicle purchases, parts, and service at any of our locations.Work Boot Reimbursement – Reimbursement immediately, no waiting required!Access to Steele University – you will get engaging, role‑specific training; learn anytime, anywhere; track your progress; and earn rewards as yougrow your skills!While we make every effort to post our rates accurately, some websites may display salary estimates for this position without our involvement. These figures are generated independently for general comparison and are not provided or verified by Steele Auto Group. We look forward to discussing accurate, role‑specific compensation details with candidates selected to move forward in the recruitment process.Steele Auto Group is committed to creating a workplace where your talents are recognized, your growth is championed, and your potential is limitless. We invest in our people, promote from within, and foster a fair, inclusive, and opportunity‑rich environment. As part of this commitment, we ensure that every candidate feels valued and supported throughout the recruitment process. If you are contacted for an interview and require accommodation, please let us know. We are here to support you in every step of the way.Steele Auto Group is committed to a fair, inclusive, and supportive workplace. We promote from within, invest in development, and value every candidate’s experience. Accommodation is available throughout the recruitment process; just let us know.#J-18808-Ljbffr

📌 New Car Sales Manager (Fredericton)
🏢 Steele Auto Group
📍 Fredericton