About Rosehill Wine Cellars Rosehill Wine Cellars is Canada’s leading destination for premium wine storage solutions, wine cellars, wine cabinets, and luxury wine lifestyle products. We are a fast growing e-commerce business focused on delivering exceptional customer experiences while partnering with many of the world’s most respected wine storage brands.
Position Overview We are seeking a highly motivated and results driven Marketing Coordinator / Digital Marketing Specialist to join our team. This role is ideal for someone who is equally analytical and creative, with strong experience in email marketing, SEO, content creation, and e-commerce marketing.
The successful candidate will take ownership of key digital marketing initiatives, helping drive traffic, engagement, customer retention, and revenue growth across our Shopify stores and digital channels.
Key Responsibilities Email Marketing & Automation (Primary Focus) Manage and optimize all email marketing campaigns through Klaviyo
Build and maintain automated customer flows, including welcome series, abandoned cart, browse abandonment, post purchase, win back, and customer retention campaigns
Segment customer audiences to improve engagement and conversion rates
Monitor campaign performance and implement ongoing improvements based on data and testing
Develop email content, promotional calendars, and campaign strategies
SEO & Content Marketing Execute SEO strategies to improve organic rankings and website traffic
Conduct keyword research using SEMrush and other SEO tools
Monitor competitor performance and identify growth opportunities
Optimize category pages, product pages, blog content, and metadata
Track SEO performance and prepare monthly reporting
Social Media & Content Creation Create and schedule engaging social media content across multiple platforms
Produce short form video content for Instagram, Facebook, TikTok, and YouTube
Edit videos and create marketing assets that align with brand standards




Support product launches, promotions, and seasonal campaigns
E-Commerce & Shopify Management Assist with Shopify product management and merchandising
Update website content, banners, landing pages, and promotional messaging
Support website optimization initiatives to improve user experience and conversion rates
Collaborate with sales and operations teams to ensure marketing accuracy
Creative & Graphic Design Design email graphics, social media content, website banners, promotional materials, and digital advertisements
Maintain and organize creative assets across brands and campaigns
Ensure brand consistency across all marketing channels
Qualifications Required 2+ years of digital marketing experience
Advanced experience with Klaviyo including automation, segmentation, reporting, and campaign management
Strong understanding of SEO principles and best practices
Hands on experience using SEMrush for keyword research and competitive analysis
Experience managing Shopify websites
Proficiency with Canva, Adobe Creative Suite, or similar design tools
Experience creating and editing short form video content
Excellent written communication and content creation skills
Strong organizational skills and attention to detail
Ability to manage multiple projects and deadlines independently
Preferred Experience managing Google Ads and PPC campaigns
Knowledge of Google Analytics and Google Search Console
Experience with conversion rate optimization
Experience in e-commerce, luxury products, wine, or home lifestyle industries
What Success Looks Like Increased email revenue and customer engagement through Klaviyo
Improved organic search rankings and website traffic
Consistent social media growth and engagement
High quality creative assets delivered on schedule
Strong contribution to overall e-commerce sales growth
Compensation Market-competitive salary based on experience, plus opportunities for growth within a rapidly expanding e-commerce business.

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📌 Marketing Coordinator / Digital Marketing Specialist (Ontario)
🏢 Rosehill Wine Cellars
📍 Ontario