At Flourish, we believe change starts at the breakfast table. Our mission is to fuel brighter days with high-protein, low-sugar breakfasts that deliver both nutrition and incredible taste.Founded in 2018, Flourish has quickly grown into one of North America’s fastest-growing better-for-you food brands, with products now available at major retailers across Canada and the U.S., including Loblaws, Walmart, Target, and Costco. And a robust DTC and Amazon business, critical revenue channels and levers for growing brand awareness and trial.We’re building a up-to-date, culture-driven brand at the intersection of food, wellness, lifestyle, and community — and we’re looking for someone who lives and breathes social media to help shape how Flourish shows up online.THE ROLEWe’re looking for someone who is deeply online (in the best way possible). Someone who genuinely loves social media, content, trends, storytelling, and staying tapped into what people are talking about online.This is a highly hands‑on, creator‑led role where you’ll concept, film, edit, publish, and optimize content across Flourish’s social channels. You’ll help shape how the brand shows up online, turning trends, ideas, and everyday moments into content that feels native to the platform and genuinely engaging to watch.You understand what performs online, how content differs across platforms, and how to adapt trends in a way that feels authentic to the brand.WHAT YOU'LL DOContent Creation & Social MediaOwn and manage day‑to‑day social content across Instagram, TikTok, Pinterest, Facebook, YouTube, and emerging platforms, with Instagram as the primary focusConcept, shoot, edit, and publish high‑performing, platform‑native and paid ad content at a high volume and velocityMust be comfortable appearing on camera for social contentWork closely with the Senior Marketing Manager and Creative Director to bring content ideas, campaigns, and brand storytelling to lifeDevelop and manage short and long‑term social content calendars aligned with broader marketing initiatives and campaign prioritiesStay deeply tapped into social trends, viral formats, internet culture, and platform opportunities, identifying ways for Flourish to show up in relevant and engaging waysContinuously test hooks, pacing, storytelling styles, editing approaches, and content formats to improve performanceBuild and maintain an organized content and video library for future editing,



repurposing, and campaign useSupport and contribute creative ideas across product launches, partnerships, activations, seasonal campaigns, and social‑first brand momentsAttend events, activations, shoots, and community moments for content capture and live social storytellingCommunity & Brand BuildingOwn and manage Flourish’s ambassador program, including creator sourcing, onboarding, engagement, activations, and relationship managementLead influencer outreach, gifting, creator partnerships, and community‑led storytelling opportunities across social platformsBuild relationships with aligned creators, influencers, and brand partnersFully own community management and customer service across social platforms, including Instagram, TikTok, Facebook comments, DMs, and follower interactionsPerformance & OptimizationMonitor platform trends, creator strategies, and competitor activityAnalyze content performance and use insights to iterate quickly and double down on what worksTrack and report on key social media KPIs including engagement, follower growth, reach, views, and community performanceLead weekly, monthly, and quarterly social reporting, creative learnings, and optimization recommendationsImprove content workflows and creative systems to support speed and scalabilityWHO YOU AREDeeply obsessed with social media, internet culture, trends, and what makes content performUnderstands hooks, pacing, retention, storytelling, and platform‑native editing stylesHighly creative with strong taste and attention to detailUnderstands how to interpret data and take action from it, knowing both the art and scienceComfortable moving quickly and operating in a fast‑paced startup environmentA self‑starter with high ownership and strong initiativeEqually comfortable brainstorming ideas and executing independentlyPassionate about wellness, lifestyle, food, fitness, or creator culture is a strong assetWHAT YOU'LL NEED2–5 years of experience in social media, content creation, or digital marketing, preferably within a startup, wellness,



lifestyle, or consumer brand environmentStrong video editing skills and experience using tools such as CapCut, Premiere Pro, Canva, or similar platformsExperience creating high‑performing short‑form content for Instagram Reels and TikTokStrong understanding of social trends, TikTok hooks, internet culture, and platform best practicesConfidence filming content and appearing on cameraA strong portfolio showcasing content you’ve created and social‑first creative workExperience growing, managing, or contributing to social media accounts with measurable engagement and performanceExperience working with influencers, creators, ambassadors, or UGC programs is an assetExperience using AI tools for ideation, editing, or creative workflows is a strong assetStrong organizational skills with the ability to manage multiple projects in a fast‑paced environmentWillingness and ability to travel for events, activations, shoots, and content capture when required. Occasional evening or weekend work may be required in support of events and activations, with time off in lieu provided.ROLE DETAILSHybrid roleToronto preferred, but open to candidates across Canada and the United StatesTravel to events and activations will be requiredSalary range: approximately $55,000–$70,000, based on experienceWHY FLOURISH?Join one of North America’s fastest‑growing better‑for‑you breakfast brands during an exciting stage of growth and expansionPlay a key role in shaping the voice, content, and social presence of a brand with ambitious goals and a strong creative visionBe part of a fast‑moving, entrepreneurial team where ideas are welcomed, tested quickly, and brought to lifeWork at the intersection of food, wellness, lifestyle, culture, and communityHybrid work environment with flexibility and autonomyCompetitive bonus program, 3 weeks vacation + additional wellness days, benefits programOpportunities to travel across North America for events, activations, shoots, and trade showsCreative ownership and room to grow as the brand continues to scaleWe’re looking for someone who genuinely lives and breathes social media, so don’t be afraid to let your personality and creativity come through.If you’re excited about building content for one of North America’s fastest‑growing breakfast brands, we’d love to hear from you.#J-18808-Ljbffr

📌 Social Content & Community Manager - C$55,000 - C$70,000 A Year (Winnipeg)
🏢 Flourish
📍 Winnipeg