- Create engaging, high-converting video and visual content for Instagram Reels, Facebook, You Tube Shorts, and Xiaohongshu
- Manage and update our Word Press website with program info, promotions, blog content, and lead capture tools
- Design promotional materials (flyers, decks, social graphics) using Canva or Adobe Creative Suite
- Plan and publish content calendars across multiple platforms (Instagram, Facebook, Xiaohongshu, You Tube, Google)
- Analyze campaign performance data and provide regular reports with actionable insights
Qualifications
- Proven experience in digital marketing, content creation, and social media management
- Graphic design experience with Canva or Adobe Creative Suite
- Solid written and verbal communication skills
- Chinese language skills are an asset, especially for Xiaohongshu content