JOIN OUR TEAM!At Couche‑Tard/Circle K, our mission is simple: to make our customer's lives a little easier everyday. You may have already stopped for coffee, refueling your car, or eating something on the go. Then, you know what Couche‑Tard/Circle K is. We have grown into a successful global company with over 16,000 stores in 29 countries, serving almost 9 million customers every day. In total, more than 150,000 people work in our stores and offices. We make journeys easier by offering fast and friendly service. We care about our people and our communities, and we look for ways to uplift people first. Wherever your journey’s going, we can help you get there. Are you ready to grow your career? Let's grow together!Program Manager, WinksDepartment: WinksLocation: On‑site, Calgary, AB (Travel required throughout Western Canada Region)Type of employment: Permanent, Full Time (40 hours)THE ROLEWe are hiring for a Program Manager, Winks. Reporting to the Director of Facilities & Construction, the Program Manager will be responsible for the overall success, growth, and sustainability of the Winks affiliate banner program across Western Canada.Winks is an affiliate banner program developed by Mac’s Convenience Stores (now part of Circle K / Alimentation Couche‑Tard) designed to support independent convenience store operators in growing their businesses while maintaining operational independence. The program provides members with preferred pricing and rebates through key distribution partners, access to industry‑leading food and coffee programs,



and operational and merchandising support—all without requiring franchise conversion.The Program Manager serves as the primary relationship owner for a network of independent retailers and plays a critical role in expanding program membership. Acting as a trusted advisor, this role ensures members maximize the value of the Winks platform while driving strategic growth, strengthening supplier partnerships, and enhancing the overall program value proposition.RESPONSIBILITIESProgram Management & Member RetentionServe as the primary point of contact for all Winks members within Western Canada.Build strong, trusted relationships with store owners and operators through regular communication and field visits.Conduct business reviews with members to identify opportunities to improve sales, profitability, and program engagement.Ensure members fully utilize available supplier rebates, promotional programs, equipment offerings, and support services.Address member concerns, resolve issues, and coordinate support across internal and external stakeholders.Monitor member participation and engagement metrics, implementing retention strategies where required.Maintain accurate member records, agreements,



and program documentation.Business Development & Membership GrowthDevelop and execute annual growth strategies to increase membership across Western Canada.Identify and prospect independent convenience store operators who meet program criteria.Conduct sales presentations and program demonstrations for prospective members.Build a robust pipeline of qualified opportunities and manage prospects through the recruitment process.Negotiate membership agreements and facilitate successful onboarding of new members.Represent Winks at industry events, trade shows, supplier meetings, and networking functions.Monitor market activity, competitor programs, and emerging trends to identify growth opportunities.Supplier & Partner Relationship ManagementFoster strong relationships with distributor partners and key supplier organizations.Collaborate with suppliers to maximize member participation in rebate and promotional programs.Identify opportunities for recent supplier partnerships that create value for members.Coordinate supplier communications, member education, and program launches.Support the implementation of marketing and merchandising initiatives.Strategic Program LeadershipDevelop annual business plans, growth targets, and member engagement strategies.Analyze membership trends, retention rates, rebate performance, and program effectiveness.Prepare regular performance reports and recommendations for senior leadership.Identify opportunities to enhance the value proposition and competitive positioning of the Winks program.Lead special projects related to program growth, member services, and operational excellence.QUALIFICATIONSEducationBachelor’s degree in Business, Commerce, Marketing, or related field preferred.Equivalent combination of education and relevant industry experience will be considered.Experience5+ years of experience in business development,

📌 Program Manager, Winks (Calgary)
🏢 Circle K
📍 Calgary