Company descriptionWe’re a creative consultancy. That means we put creativity at the center of all our thinking—be it strategic consulting, design and advertising or product and service design. If you believe in the power of creativity to transform how people think and behave, you’re in the right place.OverviewLeo Burnett Toronto is looking for a Senior Strategist to join our team. Working closely with other senior members of the team including a Business and Creative lead, this role will be ideal for a design oriented strategic thinker from a ‘non-traditional’ agency environment. You seek out collaboration (share early and often), think outside the box strategically and believe creativity in all forms has the power to transform human behaviour. The role will work on a financial services client.ResponsibilitiesCreativeHas the ability to marry creative thinking with considered strategic thinkingBrings broader thinking and a fresh perspective to the task at handHas the ability to bond with the creative department as well as client serviceIs passionate about ideas – both an idea-generator and idea-facilitatorHas an insatiable thirst for the holy grail creative brief & briefingAids in fostering an environment for creative excellence and effective work regardless of the mediumStrategicHas strong human intuition & curiosity,



and encourages objectivityThinks ahead with strong long-term brand visionIs the steward of ‘brand idea’ thinking - helps lead the team to this idea by thoroughly examining all aspects of the brand, its consumers, and the cultural environment in which it existsIs highly regarded for his/her strategic contribution to the client businessHas the respect of clients and they seek out the planner’s opinionCan communicate the logic of strategy with creative intuitionIs able to reduce strategic complexities and drive the strategic processSeeks opportunities to put brands on the consumer radar in the ever shifting cultural & media world orderResearchConstant student of the cultural zeitgeist in which brands live and connect with consumers – knowledge shaping and sharingHas a strong sense of a variety of research techniques and their relative appropriateness for the task at handIs able to drive the research processHas robust research interpretative and analytic skillsUtilizes data (qualitative or quantitative) to fuel imagination, using research as a place to start from, not as an end in itselfQualificationsEducation in a relevant field3+ years of relevant agency experience ideally working on a financial services

📌 Senior Strategist (Toronto)
🏢 Publicis Groupe Holdings
📍 Toronto