Universal Music Canada is Canada’s leading music company, engaged in recorded music, music publishing, merchandising, and audiovisual content. Home to the most comprehensive catalogue of recordings and songs across every musical genre, UMC is committed to artistry, innovation and entrepreneurship in broadening opportunities for our artists on both the domestic and world stages as well as creating new experiences for fans.Universal Music Canada is part of Universal Music Group, the world leader in music-based entertainment.We are searching for creative, innovative, and passionate people to fill a current vacancy on our team. If you love music and are excited about joining this amazing organization, we would love to meet you!Marketing Manager - Virgin Music GroupThe team works four days a week from our award-winning creative campus located in Liberty Village, Toronto, and one day to work virtually.Reporting to the Sr. Vice President – Head of Marketing North America, the Marketing Manager at Virgin Music Group Canada will be responsible for leading and executing innovative artist marketing campaigns across domestic and international markets. The Marketing Manager will act as the strategic and operational lead for artist projects, overseeing end-to-end campaign development while collaborating with internal departments, label partners, artists, managers, and external agencies. The ideal candidate is a creative, culturally connected, and commercially minded marketer with a robust understanding of the evolving music landscape, fan engagement, and digital marketing.How You’ll Lead:Lead and execute artist marketing campaigns from strategy development through launch and post-campaign analysisDevelop fan-first marketing strategies that drive artist awareness, audience engagement, streaming growth, and commercial success across digital and physical formatsCollaborate with artists, managers, label partners,



and internal teams to create rollout plans aligned with artist brand positioning and long-term career goalsManage local campaign strategy, timelines, budgets, creative development, and executionDevelop and oversee digital marketing initiatives including short-form content, influencer activations, creator partnerships, paid media campaigns, and emerging platform opportunitiesBuild and maintain strong relationships with artists, managers, agencies, promoters, digital platforms, and third-party partnersProvide local marketing guidance and strategic support to label partners and distribution clientsCollaborate with global and local teams to ensure campaigns are aligned across territories while incorporating market-specific insightsManage local marketing budgets effectively while maximizing return on investmentIdentify and capitalize on cultural moments, viral trends, and emerging opportunities to maximize fan engagement and visibility.Support DSP pitches, proposals, and business development initiatives for prospective clients and artist partnershipsMaintain a strong understanding of evolving music industry trends, digital platforms, audience behaviors, and emerging marketing technologiesOther duties and projects as assignedWhat You Bring:4-6 years of marketing experience in the creative industryStrong understanding of the music industry, including artist marketing, label operations, streaming platforms, audience development, and release strategiesDeep knowledge of digital marketing, social media, creator marketing, content strategy, and fan engagement best practicesUnderstanding of domestic and international music markets, media landscapes,



and commercial opportunitiesExperience developing and executing successful music marketing campaigns across multiple genresUnderstanding of global music distribution structures and the independent music ecosystemExperience with cross-promotional marketing, branding partnerships, and experiential campaigns is an assetWorking knowledge of paid media, CRM strategies, eCommerce integration, and first-party fan data collectionExperience using digital tools, analytics platforms, and marketing technologies to inform campaign decisionsPositivity, passion, a competitive edge, and opinions you can stand behindBold, ambitious, creative thinking; an entrepreneurial style and a growth mindsetExcellent communication skills anchored by honesty, approachability, and an open mindWhat We Offer:Competitive Compensation Package includes, benefits, Pension Plan, Savings plan with company matching2-week paid Winter BreakSummer FridaysMedical, Dental, Vision and Mental Health SupportEmployee Ticket BoxWellness ProgramThis job description only provides an overview of job responsibilities that are subject to change.Universal Music Canada is committed to equity, diversity, and inclusion, and strongly welcomes and encourages applications from Indigenous Peoples, people of colour, women, persons with disabilities, people who are 2SLGBTQIA+, and people from other diverse communities. Accommodations are available on request for candidates taking part in all aspects of the selection process.Job Category:Marketing, Streaming & Digital MediaSalary Range:$70,000 - $80,000 CADThe actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. All candidates are encouraged to apply.#J-18808-Ljbffr

📌 Marketing Manager - C$70,000 - C$80,000 A Year (Winnipeg)
🏢 Universal Music Canada
📍 Winnipeg