Senior Marketing AnalystAnalyst to support the measurement framework for our marketing funnel. In this role, you will move beyond single‑channel attribution to analyze a holistic view of how our media investment drives growth—from top‑of‑funnel brand awareness to bottom‑funnel conversion. You will be the strategic partner to our Growth and Brand teams, using advanced measurement techniques (MMM, Incrementality) to determine the true value of our marketing mix.If you are passionate about connecting the dots between brand health metrics and hard sales data, this is the role for you. Support the development of a unified measurement framework that evaluates paid, earned, and owned performance across all stages of the customer journey (Awareness, Consideration, Conversion, Retention). Media types include TV, CTV, Audio, OOH, Search, Social, Affiliate, and more to optimize investment for total portfolio growth.Key ResponsibilitiesModeling & Testing (MMM & Incrementality)– Manage external vendor relationships or run in‑house models to forecast the impact of budget changes.Incrementality– Design and execute testing roadmap (Geo‑lift tests, holdout groups, matched market tests) to validate MMM findings and calibrate channel ROI. Translate complex statistical outputs into actionable media buying recommendations for the leadership team.Brand Health & Performance Tracking– Design and manage a comprehensive Brand Scorecard or Brand Index that synthesizes survey data with behavioral & site data to track brand health over time.



Develop and execute measurement plans for specific brand programs (content, events, social channels). Correlate brand lift metrics (Awareness, Ad Recall) with downstream performance metrics (CAC, CPA, ROAS) to quantify long‑term value of brand media.Partner with the Growth team to allocate budgets based on incremental ROI and diminishing returns analysis.Qualifications5‑8 years of experience in Marketing Analytics, Data Science, or Marketing Strategy.Deep understanding of media channels and KPIs across funnel stages (e.G., MMM, Incrementality, Lift Tests).Robust statistical knowledge of modeling techniques and the ability to explain results to non‑technical stakeholders.SQL experience; Python or R for statistical analysis is optional.Background working at a media agency or in a media‑driven organization.Ability to build custom or composite indexes that weight various brand health metrics into a single KPI.Compensation$109,000 - $135,000 CAD.BenefitsGenerous paid time off and a competitive benefits package that supports the health and well‑being of you and your family. Opportunities for professional development, coaching, and stretch assignments are available. We offer a hybrid work model that combines remote flexibility with in‑office collaboration.EEO StatementWe are proud of our culture of diversity and inclusion and do not discriminate based on race, color, religion, sex, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, genetic information, veteran status or any other status protected under applicable law.#J-18808-Ljbffr

📌 Senior Marketing Analyst, Media & Brand (Toronto) - C$109,000 - C$135,000 A Year (Winnipeg)
🏢 Constant Contact
📍 Winnipeg