Salesforce Marketing Cloud SpecialistRate: ($40/hr - $44/hr Incorporated)Location:1500 Don Mills Road, Toronto, ONType:ContractOverviewOur client is seeking a Salesforce Marketing Cloud (SFMC) Specialist to support and enhance their growing digital marketing ecosystem. This role will be responsible for managing the full lifecycle of email and SMS marketing campaigns while maintaining existing marketing automation processes and identifying opportunities for future improvements and implementations.The ideal candidate will have strong hands on experience with Salesforce Marketing Cloud, a solid understanding of Salesforce data architecture, and the ability to build responsive communications that perform effectively across multiple devices and platforms.Key ResponsibilitiesCreate, execute, and maintain Salesforce Marketing Cloud campaigns.Build and deploy email and SMS marketing campaigns using SFMC.Manage audience segmentation and targeting strategies.Develop and maintain responsive email templates using HTML and CSS.Leverage Salesforce data structures, objects, and audience data to support campaign execution.Utilize Audience Builder, Email Studio, Mobile Studio, and Analytics Builder to support marketing initiatives.Design, build,
and optimize customer journeys within Journey Builder.Monitor campaign performance and recommend process improvements and optimizations.Support future enhancements and implementations within the digital marketing environment.Required Skills & ExperienceHands on experience with Salesforce Marketing Cloud.Strong understanding of Salesforce platform fundamentals, including:Salesforce ObjectsAudience SegmentationSOQLData ExtensionsExperience with:Email StudioAudience BuilderMobile StudioAnalytics BuilderJourney BuilderStrong knowledge of Journey Builder functionality, including:Process AutomationA/B TestingDynamic Content and AssetsDecision SplitsEngagement SplitsExperience with AMPScript.Proficiency in HTML and CSS for responsive email development.Ability to troubleshoot and optimize campaign performance.Nice to HaveExperience with Einstein Analytics and Einstein capabilities within Salesforce Marketing Cloud.Salesforce Marketing Cloud Specialist Certification.Experience working in complex enterprise marketing environments.What You'll Be DoingThis role will support an evolving digital marketing workplace that has recently undergone significant enhancements and expansion. You will be responsible for maintaining current campaign operations while helping drive future improvements, automation initiatives, and platform enhancements.#J-18808-Ljbffr