OverviewBDO is a firm built on positive relationships. Our professionals provide exceptional service, helping clients with advice and insight they can trust. Each day we foster a people‑first culture with a high priority on personal and professional growth.We are looking for a Specialist to join the Social Media team to drive earned social media programs in support of the firm’s strategy. The role focuses on content planning, creation, scheduling, publishing, measurement, and community management, alongside the Social Media Manager, to ensure a consistent and data‑driven social presence aligned with brand strategy.Content Planning & ExecutionSupport execution of BDO’s social media content calendar across LinkedIn, Instagram, Facebook, YouTube.Work closely with the Social Media Manager to develop social campaigns, providing insight on formats, storytelling angles, and visual direction.Collaborate with various teams to source content for campaigns.Create and produce social content using Adobe Creative Suite (Premiere Pro, After Effects), including copy and video reels with trend‑driven editing styles.Ensure all content follows brand guidelines, uses approved visuals, and meets technical specifications.Schedule, publish, and monitor posts using the firm’s social media management tools.Engagement & Community ManagementMonitor channels and flag engagement opportunities.Draft and publish responses to comments or messages in alignment with brand tone.Support coordination of collaboration posts, partner tagging, and employee advocacy efforts.Reporting & InsightsTrack post performance and engagement metrics across channels.Prepare regular performance summaries to inform future content and campaigns.Ensure data accuracy when collecting analytics from reporting tools.Platform Knowledge & Best PracticesStay current on platform updates, emerging trends,



and social media best practices; share observations and recommendations for enhanced performance.Support implementation of new tools, features, and creative formats under the guidance of the Social Media Manager.QualificationsCreative, social‑first thinker with ability to translate emerging trends into brand‑appropriate content.3‑5 years of professional social media experience or equivalent.Post‑secondary education in communications, media, public relations, journalism, marketing, business, or related field.Portfolio showcasing social media/video work, including short‑form videos, reels, and campaigns.Strong writing skills and editorial judgement, adapting tone for different audiences.Proactive, detail‑oriented, able to work independently and as part of a team.Solid organizational, coordination, and problem‑solving skills.Ability to support and manage multiple projects in a fast‑paced environment.Data‑driven, able to translate performance metrics into compelling presentations and insights.Excellent interpersonal skills and collaboration with peers, leaders, and teams.Tech‑savvy, enthusiastic user and champion of current and current technology solutions and platforms.Proficient in Sprout, Adobe Creative Suite (Premiere Pro, After Effects), Microsoft Office (SharePoint, Word, PowerPoint, Excel), and internal communication platforms.CompensationExpected salary range: $60,000 – $92,000 annually.Benefits & Working ArrangementAll personnel are expected to spend some time working in the office, at client sites, and virtually unless accommodations or alternative arrangements are established.Diversity, Equity & InclusionEveryone counts: every employee should have the opportunity to participate and succeed. The Diversity, Equity and Inclusion Leader promotes a culture of respect, inclusion, and diversity. Our EEO policy recognizes and celebrates differences across race, religion, disability, age, origin, marital or family status, gender identity, and sexual orientation. If you require accommodations to complete the application process, please contact us.#J-18808-Ljbffr

📌 Social Media Specialist - $60,000 - $92,000 A Year (Winnipeg)
🏢 BDO
📍 Winnipeg