Lead SOTI's Content Strategy for impactful digital storytelling. Engage audiences through innovative content across channels, focusing on video and SEO in a hybrid workplace.
SOTI, located in Mississauga, Canada, seeks a visionary Manager for its Content Strategy team. The ideal candidate will bridge creativity and operational efficiency, guiding teams in producing high-impact content that aligns with marketing campaigns. You'll focus on video, written, and visual storytelling to capture audience engagement and drive measurable outcomes.
Key Responsibilities:
• Develop and implement a content strategy that drives awareness
• Oversee creation of diverse content types, including videos
• Analyze performance metrics to inform content improvements
• Foster team growth through coaching and feedback
• Collaborate cross-functionally to ensure cohesive messaging
Requirements:
• Bachelor’s degree in Marketing, Communications, or related field
• 7+ years of experience in content strategy
• Understanding of SaaS and technology trends
• Strong writing and content creation skills
• Proficiency in SEO and marketing analytics tools
Lead the way in shaping SOTI's cutting-edge content strategies and digital brand identity.
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