O2E BrandsToronto, ON (On-Site)This role goes beyond traditional legal oversight. It is about architecting the legal, risk, and data foundations required to support a more complex, technology-enabled, and partnership-driven business. As O2E grows through new products, M&A;, evolving franchise and joint partnership models, and deeper ownership of customer relationships and data, the General Counsel will act as a strategic partner, helping leaders navigate ambiguity and make high-quality decisions at speed.At the same time, this is an opportunity to redefine how legal work gets done. The General Counsel will lead the evolution of an AI and technology-enabled legal function — leveraging modern tools to increase clarity, effectiveness and pace while ensuring strong governance and responsible use.This is a role for someone who is energized by change, comfortable operating in a dynamic environment and motivated by the opportunity to help build something enduring.What This Role OwnsEnterprise Legal Strategy & Risk ArchitectureDefine and evolve the company's legal and risk strategy aligned to growth ambitionsBuild scalable frameworks for risk identification, assessment, and mitigationEnable leaders to make informed decisions with clear, practical legal guidanceCommercial & Product Legal EnablementPartner with Product, Technology, and Commercial teams to embed legal thinking into product and customer experience designSupport expansion into new services, revenue streams, and marketsEnsure contracts, partnerships, and commercial models are structured for speed and scalabilityData,



Privacy & PaymentsOwn legal frameworks related to customer data, privacy, and data governanceLead legal oversight of payments, financial flows, and third-party partnerships (e.G., Stripe)Ensure compliance with evolving data protection and consumer regulationsM&A;, Partnerships & Corporate DevelopmentSupport legal strategy and execution for mergers, acquisitions, and joint venturesStructure and support strategic partnerships and investmentsProvide guidance on deal risk, integration, and governanceEvolve legal frameworks to support both a traditional franchise model and a joint venture partnershipBalance brand protection, operator autonomy, and commercial flexibilitySupport franchise partners while enabling business transformationLitigation, Compliance & GovernanceOversee litigation strategy, dispute resolution, and regulatory complianceMaintain strong, practical corporate governance practicesManage external counsel effectively and ensure high-quality, cost-efficient outcomesLegal Function LeadershipBuild and lead a modern, business-aligned legal functionShift focus from reactive support to proactive partnershipEstablish clear priorities, operating rhythms,



and performance expectationsLegal Operations, Technology & AI EnablementDesign and implement an AI-enabled legal operating model to improve speed, accuracy, and scalabilityLeverage AI tools for contract review, drafting, research, and knowledge managementIdentify opportunities to automate repeatable legal workflows and reduce manual effortPartner with Technology teams to ensure legal is aligned with broader AI and data strategyEstablish governance around the responsible and secure use of AI in legal workflowsWhat Success Looks LikeLegal is seen as a strategic partner and enablerThe business moves faster with explicit, confident decision-makingRisk is understood, visible, and actively managedData, privacy, and payments are secure, scalable, and compliantM&A; and partnerships are executed with speed and disciplineFranchise and partnership models evolve without legal frictionThe legal team leverages AI and technology to scale output without scaling headcountContracts, reviews, and approvals move at the speed of the businessWhat You BringSenior legal leadership experience in high-growth, multi-entity or multi-brand environmentsDeep experience in commercial law, M&A;, litigation, risk mitigation and corporate structuringStrong understanding of data privacy, payments, and regulatory environmentsExperience supporting technology-enabled or platform-based businessesExposure to franchise or distributed operating models is an assetTech-enabled legal leadership and support#J-18808-Ljbffr

📌 General Counsel @e Brands (Toronto)
🏢 Counselwell
📍 Toronto