Required Skills & Experience

3+ years of experience working with Adobe Analytics.

Strong hands-on experience with Adobe Analytics Workspace, including dashboard and report creation.

Solid understanding of:

Visits, visitors, and page views

Pathing and user flows

Segmentation and reporting scopes

Traffic analysis and website performance metrics

Experience validating tracking implementations and ensuring data accuracy.

Ability to collaborate with implementation teams and understand how tracking configurations translate into business reporting.

Strong communication skills with experience working directly with Product Owners, stakeholders, and technical teams.

Comfortable discussing technical concepts related to digital analytics and web tracking without requiring hands-on development experience.

Nice to Have Skills & Experience

Experience using OmniBug or similar debugging/tracking validation tools.

Basic SQL knowledge.

Exposure to SAS.

Experience accessing or analyzing Adobe Analytics data outside of the Workspace setting.

Job Description

Overview

Our client is seeking an Adobe Analytics Analyst to join a team focused on front-end digital analytics and web performance measurement. This role is heavily centered around Adobe Analytics Workspace and will support the design, validation, reporting, and optimization of website tracking implementations.

The successful candidate will act as a bridge between business stakeholders, product teams, and technical implementation teams,



ensuring tracking requirements are accurately translated into meaningful reporting and actionable insights.

Key Responsibilities

Partner with implementation teams to define and validate website tracking strategies, tagging structures, and measurement frameworks.

Develop and maintain reports, dashboards, and analyses within Adobe Analytics Workspace.

Review solution designs and tracking requirements to ensure data collection aligns with business objectives.

Validate newly implemented tracking by testing website interactions and confirming data accuracy within Adobe Analytics.

Utilize debugging tools (e.g., OmniBug or similar) to understand how tracking is configured and how captured data translates into reporting.

Analyze website traffic, visitor behavior, page performance, user journeys, and conversion paths.

Create and maintain segments to analyze specific user populations, device types, behaviors, and journeys.

Understand key Adobe Analytics concepts including visits, visitors, page pathing, attribution, segmentation, and reporting scopes.

Gather requirements from Product Owners and business stakeholders and translate them into analytical solutions and reporting needs.

Communicate effectively with both technical and non-technical teams to support project delivery and measurement strategy.

Ensure data quality through ongoing validation, troubleshooting, and reconciliation efforts.

📌 Adobe Analyst (Toronto)
🏢 Insight Global
📍 Toronto