General InformationLocations: Vancouver, British Columbia, CanadaRole ID213886Worker TypeRegular EmployeeStudio / DepartmentMarketingWork ModelHybridTitleSenior Creative Analytics LeadElectronic Arts creates next‑level entertainment experiences that inspire players and fans around the world. Everyone is part of the story, part of a community that connects across the globe, and part of a place where creativity thrives and ideas matter.Your ImpactYou will build and lead EA’s creative analytics capability, shaping how marketing content is measured and improved. Your work will guide decisions across campaigns, influence senior partners, and connect data to creative performance.ResponsibilitiesLead a new creative analytics function and define measurement frameworks for marketing contentDirect analysts and data scientists to deliver insights from creative and campaign dataIntegrate pre‑testing and research insights into marketing decision‑makingTranslate audience and content data into clear recommendations for partnersEmbed insights into campaign recaps, briefs, and marketing planningPartner across fan intelligence teams to align analytics with broader strategiesBuild scalable tools and processes to support ongoing learningRequired QualificationsBachelor’s degree in marketing, business, or a related field6+ years in analytics, marketing science, or insights rolesExperience leading analytical projects and translating data into recommendationsKnowledge of statistics, experimentation, and hypothesis testingExperience managing teams with SQL, R,



or Python expertiseExperience applying methods such as segmentation or predictive modelingCore Skills and ExperienceAnalyze large datasets to identify patterns in content performanceApply creative testing methods and brand measurement approachesBuild data visualizations to communicate findingsStructure ambiguous problems into measurable analysesCommunicate insights clearly to cross‑functional teamsPay Transparency – North AmericaPay ranges listed below represent EA’s expectations for this role in the specified location at the time of posting. Compensation will be determined based on a number of relevant business and candidate factors.Pay ranges (British Columbia): $133,500 – $186,400 CADBenefits3 weeks of vacation per year (starting), 10 days of sick leavePaid top‑up to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks maternity, 4 weeks parental/adoption leave)Extended health, dental and vision coverageLife insurance, disability insuranceRetirement plan for regular full‑time employeesPotential eligibility for bonus and equityAbout Electronic ArtsWe’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential to creating space for learning and experimentation, we empower you to do great work and pursue growth opportunities. Our holistic approach to benefits includes health coverage, mental well‑being support, retirement savings, paid time off, family leaves, complimentary games, and more.Equal Prospect StatementElectronic Arts is an equal prospect employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA makes workplace accommodations for qualified individuals with disabilities as required by law.#J-18808-Ljbffr

📌 Senior Creative Analytics Lead (Vancouver) - C$133,500 - C$186,400 A Year (Winnipeg)
🏢 Electronic Arts
📍 Winnipeg