At OMD we are much more than just a media communications agency. As part of the Omnicom Media Group, we approach media in a way that creates experiences to connect with people, drive growth and make businesses stronger. As the world grows with opportunities, we react by combining innovation, creativity, empathy, and evidence to move faster, reach further and take smarter risks.Omnicom Media programmatic team (OMD Programmatic) delivers market-leading programmatic media technologies and solutions to Omnicom clients globally. Our wide range of products and services include, programmatic media buying for display, video, mobile, social, and emerging channels, audience segmentation, on-demand audience and media analytics, including custom insights, and programmatic strategy consulting.OVERALL RESPONSIBILITIESPerformance ManagementMaster media buying related technologies, including DSPs, DMP, 3rd party ad servers and manual exchangesWork closely with our partners (technology, media, and data)



to oversee the launch and execution of campaignsActively analyze audience and user data to identify areas of campaign performance growth on existing accounts and lead efforts to capitalize on those opportunitiesHands on execution and/or team management of optimization recommendations that meet stated client objectivesMake campaign recommendations and ensure flawless implementation (either directly or through partners)Actively partner with the Data Sciences and Insights teams to identify and drive opportunities to deliver deeper insights into audience and user dataWork with the Product team to enhance the utility of existing trading-related technologiesDefine & manage performance goals by assigned client(s)Setting and achieving client-level media mix goalsManage partner relations to ensure consistently successful launch and execution of client campaignsProgrammatic SolutionsProvide hands on execution or direct a team to manage brand campaigns across the following areas: strategy development, project management, report delivery, and optimization log upkeepConstantly strive to improve processes, documents, checklists, etc. that ensure efficient procedures and continual improvement for both current and existing clients.Partner and collaborate with the Programmatic Solutions teams to act as an expert resource to educate, inform and foster

📌 Director, Programmatic (Toronto)
🏢 OMD
📍 Toronto