Select how often (in days) to receive an alert:Senior Marketing Manager, Marketing EnablementLocation: Toronto, ON, CA, M5J 2V5Jobs by Category: Sales and MarketingJob Function: MarketingStatus: Full TimeSchedule: RegularDescriptionJoin our team and what we'll accomplish togetherJoin the Customer Base Marketing team and be the envy of all your family and friends!Your responsibilities as a Senior Marketing Manager, Marketing Enablement will include making decisions related to strategic investment in marketing enabling tools, activities, and builds with short, medium, and long-term horizons. These decisions will be informed by insight analysis, market context, and organizational direction. These solutions will require end-to-end management, with target delivery timelines.If you’re entrepreneurial, excited to work with an engaged and cooperative team, and if you value ownership, outcomes, curiosity, iteration and celebration, then this is the team for you! As a Senior Marketing Manager, you will be working with a high-performing team that will drive profitable outcomes within the TELUS and Koodo bases, and have a seat at the table for executive focused strategic discussions and decisions.What you will do:Identify, evaluate, and prioritize marketing enablement opportunities that drive customer retention, reduce churn, and accelerate ARPU and revenue growth within the customer baseDevelop product roadmaps and capital expenditure plans with comprehensive ROI analysis and business cases that secure executive buy-in for multi-million dollar investmentsBalance strategic long-term product vision with tactical short-term wins, managing a portfolio of quick-win initiatives alongside transformational multi-year programs to demonstrate continuous valueProduct & Project Delivery LeadershipOwn end-to-end product lifecycle from discovery through launch and iteration, developing business requirements and product specifications in partnership with cross-functional stakeholders to ensure solutions are viable, scalable, and aligned with business goalsFacilitate weekly touchpoints across multiple concurrent initiatives, managing project milestones, dependencies, backlog prioritization, and delivery timelines to ensure on-time, on-budget executionLead through influence across product, IT, marketing, and business strategy teams, making strategic trade-off decisions that balance business value, technical feasibility, and resource constraintsExecutive Communication & Stakeholder AlignmentCreate compelling executive presentations and strategic decks that translate technical requirements into business value propositions, gaining executive alignment and capital approvalDrive consensus across diverse stakeholder groups on product direction, feature prioritization,



and delivery sequencing for marketing enablement investmentsPerformance Measurement & Continuous OptimizationDesign post-implementation frameworks to measure initiative success through KPIs, customer experience metrics, retention rates, and revenue impact, maintaining executive dashboards that track ROI realizationDrive continuous product improvement through data-driven insights and performance analytics, ensuring marketing enablement solutions optimize how the organization communicates with customers and delivers marketing excellence at scaleWhat Makes This Role Compelling:Direct influence on multi-million dollar capital investment decisions and product strategy with regular Senior Leadership Team exposureMeasurable impact on critical business metrics: churn reduction, conversion, ARPU, Margin, and revenue growthOwn the complete product lifecycle from ideation and business case through delivery, measurements, and outcomesDevelop deep expertise across marketing technology, customer experience, product management, and business operationsQualificationsWhat You Will Bring to the Role:5+ years of progressive experience in marketing operations, product strategy, or program management with a proven track record of taking end-to-end ownership of complex initiatives and driving measurable business resultsStrong analytical and business acumen with demonstrated ability to leverage data to build robust business cases, quantify ROI, and guide strategic investment decisionsComfort operating in ambiguity and a proven ability to thrive in fast-paced, dynamic environments where priorities shift and rapid decision-making is requiredExecutive presence and communication excellence with the ability to craft compelling narratives, influence senior leadership, and gain buy-in across diverse stakeholder groupsCross-functional leadership capabilities with a track record of driving alignment, managing competing priorities, and delivering outcomes across all levels of the organizationWhat Will Set You Apart:Experience in telecommunications and customer base marketing strategies (retention, upsell, churn reduction, ARPU growth)Post-secondary degree in Commerce, Marketing, Business Administration, Engineering,



or related field (or equivalent combination of education and experience)Product management experience as a Product Manager/Product Owner in the technology or MarTech spaceProject Management Professional (PMP) certification or equivalent program management credentialsSalary Range: $90,000-$134,000Performance Bonus or Sales Incentive Plan: 15%Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. We encourage all qualified candidates to apply, even if the posted salary range doesn't match your expectations. We're open to discussing competitive compensation packages tailored to your experience level and expertise. TELUS offers rewarding benefits, which may vary per job function, such as:Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your familyFlexibility to work in-office, virtually or a combination of both, based on the role's requirementsGenerous company matched pension and share purchase programsOpportunity to give back to communities in which we work, live and serveCareer growth and learning & development opportunitiestodevelop your skillsAnd much more …Job Type: This is for a current vacancyA bit about usWe’re a people-focused, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world.You’ll find our engaging, high-performance culture personally fulfilling, professionally challenging, and financially rewarding. We’re committed to diversity and equitable access to employment opportunities based on ability. Your unique contributions and talents will be valued and respected here. When you join our team, you’re helping us make the future friendly.Note for Quebec candidates: if knowledge of English is required for this position, it is because the team member will be asked, on a regular basis, to interact in English with external or internal parties or to use English applications or software as part of their tasks.Sales and MarketingHelp us, help our customers make a real connectionWe are honoured to be recognized$14.7 billionTELUS’s annual revenue$4.8 billionThe brand value that TELUS brings13Consecutive years our annual dividend payment has increasedAccessibilityTELUS is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment.We offer accommodation for applicants with disabilities, as required, during the recruitment process.#J-18808-Ljbffr

📌 Senior Marketing Manager, Marketing Enablement - C$90,000 - C$134,000 A Year (Toronto)
🏢 Telus
📍 Toronto