We’re looking for a Head of Marketing, Live Events to lead the strategy and execution of marketing campaigns across concerts, tours, and festivals.This role is responsible for turning a high-volume pipeline of shows into sold-out events—owning marketing strategy from announcement through performance across multiple venues, markets, and genres.You’ll work directly with agents, talent buyers, promoters, managers & venue partners to develop a concise and effective plan, ensuring every show is positioned, marketed, and optimized for success.This is a full-time, in-office role based in Toronto, ONWhat You’ll OwnTicket Sales Strategy Across PortfolioOwn marketing strategy and ticket sales performance across a high-volume slate of concerts, tours, and live eventsPartner with agents and talent buyers to bring shows to market and maximize sell-throughBuild scalable frameworks to support marketing across 200+ artists and multiple venuesShow & Campaign LifecycleLead end-to-end marketing for each show—from announcement, presale, and on-sale through final ticket pushDevelop repeatable campaign structures that can scale across venues and artist tiersIdentify priority shows and allocate resources to maximize revenue impactVenue & Market-Level MarketingOversee marketing across TFA-supported properties, including:The Bowl at Sobeys StadiumRegional theatresDevelop localized strategies based on market demand, artist profile, and venue dynamicsWork with venue partners to align on media, promotions, and audience developmentArtist Demand GenerationSupport agents in building visibility and demand for roster artistsIdentify opportunities to market artists across multiple shows, tours, and propertiesCollaborate on positioning, timing, and campaign strategy to strengthen ticket performancePerformance Marketing & DataLead paid media and digital strategy across all campaignsLeverage ticketing data, CRM, and audience insights to drive conversion and efficiencyTrack pacing, sales velocity, and campaign performance,



adjusting in real timePartnerships & PromotionsBuild and execute promotional partnerships with media, brands, and platformsDrive awareness through contests, influencer campaigns, and local activationsExpand reach across both artist-driven and venue-driven campaignsLeadership & Cross-Functional AlignmentWork directly with agents, talent buyers, managers and leadership to align on prioritiesLead and scale a marketing team and external partnersEstablish processes that improve coordination across a high-volume event pipelineWhat You Bring5–10+ years in marketing, with strong experience in live events, concerts, or venue marketingProven track record of driving ticket sales across multiple shows and markets simultaneouslyExperience working with talent agencies, promoters, venues, or ticketing platformsDeep expertise in paid media, digital marketing, and campaign optimizationStrong understanding of fan behavior, touring cycles, and live event economicsAbility to operate in a high-volume, rapid-moving environmentWhat Sets You ApartYou understand both sides of the business: artist representation and event promotionYou can prioritize across dozens of competing shows and opportunitiesYou think in terms of portfolio performance, not just individual campaignsYou combine data-driven decision making with cultural instinctYou’re comfortable building structure in a fast-growing, evolving environmentWhy This RoleThis is a unique opportunity to build and lead marketing across a fully integrated live entertainment ecosystem supporting both artist careers and the venues they play.You’ll play a central role in shaping how TFA brings shows to market, drives ticket sales, and scales its live events business.About TFATFA is one of Canada’s leading talent agencies, representing a roster of 200+ artists across music, comedy, and live entertainment. In addition to artist representation, TFA plays a key role in programming and talent buying across a growing network of live properties, including theatres, partner venues, and large-scale outdoor stages such as the Bowl at Sobeys Stadium.#J-18808-Ljbffr

📌 Marketing Manager, Live Events (Toronto)
🏢 The Feldman Agency
📍 Toronto