Senior Manager, Media Relations & Issues ManagementCome make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country’s largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well.At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a recent job, this is where you belong.Please note the Loblaw hybrid work model is 4 days in office.ResponsibilitiesMedia RelationsCultivate and nurture existing media relationships to enhance the company's positive media presence.Support communication team with media outreach plans to secure coverage for company initiatives, events, and announcements.Draft press releases, media pitches, and other materials to support media relations efforts.Pitch and secure national and local stories.Issues ManagementMonitor media and social media channels for potential issues or crises related to the company's reputation.Develop and implement strategies for effective issues management,



including crisis communication plans.Act as the primary point of contact for media inquiries.Work closely with internal teams to coordinate responses and messaging.Build and maintain solid relationships with key media outlets and journalists to ensure accurate reporting during sensitive times.Social and Customer RelationsWork closely with Social Media team to respond to customer inquiries, comments, and feedback.Collaborate with the customer care team to address and resolve customer concerns posted on social media platforms.Develop and implement strategies for maintaining a positive online reputation.Proactive Story PitchingIdentify compelling and newsworthy stories related to the company's stores, colleagues and initiatives.Create and pitch proactive news stories to media outlets to generate positive media coverage.Work closely with the operations, marketing and content teams to gather information and assets for story development.Reporting and AnalysisTrack and analyze media coverage and social media sentiment related to the company.Provide regular reports and insights to senior management on media and reputation trends.Use data and analytics to make informed decisions about media and communication strategies.Qualifications5-10 years of experience in public relations, media relations, or corporate communications,



with a focus on issues management and proactive media outreach.Strong existing relationships with key media outlets and journalists in business, retail and health and wellness.Strategic thinker with the ability to identify opportunities and challenges in the media landscape.Demonstrated success in securing positive media coverage.Excellent written and verbal communication skills, a belief in plain language, and an ability to write in various styles and formats.Proven ability to support and counsel senior leaders, strong interpersonal skills.Comfortable working in a fast-paced environment with the ability to adapt to change and meet timelines (without sacrificing quality).A positive attitude, a desire to learn, a willingness to roll up your sleeves to get work done either independently or as part of a team.Excellent problem-solving and crisis management skills.Knowledge of media tracking and analysis tools.Diversity & InclusionWe have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment.Background Check RequirementCandidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.CompensationHiring Range: $100,000.00 - $132,000.00 per year.#J-18808-Ljbffr

📌 Sr. Manager, Media Relations & Issues Management (Brampton) - C$100,000 - C$132,000 A Year (Winnipeg)
🏢 Loblaw Companies
📍 Winnipeg