Marketing Director — Runseek (Remote)Location:Remote — must be based in USA or Canada and able to work primarily in Eastern or Atlantic time zonesReports to:Runseek Managing DirectorAbout RunseekRunseek is a leading adventure travel company that offers runners epic race experiences in some of the most breathtaking locations around the world. From the rugged trails of Patagonia to the stunning landscapes of the Alps, we combine the thrill of running with the adventure of travel. Our mission is to create unforgettable journeys for our community by handling all the logistics, allowing them to focus on the run and the destination.The RoleWe’re hiring aMarketing Directorto own Runseek’s marketing strategy and execution across our global adventure portfolio. You will work closely with the internal creative team from the parent company. You’ll lead full‑funnel growth, from brand storytelling and content to performance marketing and lifecycle, helping more adventure seekers discover and book unforgettable running trips around the world. This is a hands‑on leadership role for someone who can set strategy, build plans, and ship campaigns with robust measurement and iteration.What You’ll DoStrategic leadership & planningDevelop and execute Runseek’s annual and seasonal marketing strategy to hit trip awareness and booking goals.Own the marketing calendar (launches, waitlists, price milestones, destination drops) and align stakeholders on timelines and deliverables.Manage the marketing budget, forecasting, and performance reporting with clear ROI/KPI tracking.Coordinate with operations/trip teams to highlight unique itinerary moments and deliver timely,



accurate trip marketing.Explore and manage product diversification and peripheral revenue opportunitiesGrowth & performance marketingLead customer acquisition across channels: paid social, search, email, and conversion optimization.Build and refine audience strategy, funnel strategy, landing page performance, and attribution insights.Findnew audiences outside of conventional owned channels (partnerships, 3rd party platforms etc.)Strategize and implement business growth strategiesCreate testing roadmaps and continuously improve CAC, conversion rate, and lifetime value.Manage cross marketing opportunities with other associated companies.Plan and staff company activations at 3rd party events.Manage marketing budgets, spend and track performance (ROI).CRM, lifecycle & communityWork alongside internal marketing team to manage email/lifecycle strategy: segmentation, automation, nurture journeys, waitlists, and post‑trip retention/referrals.Grow and engage the Runseek community through meaningful storytelling and UGC, turning travelers into advocates.Brand, content & creative directionConceptualizing and communicating value proposition and product USPs.Ensure consistent voice, visuals, and messaging across every touchpoint (web, social, email, paid, partners).Partner with internal creative resources to deliver high‑quality assets (photo/video, design,



copy).Collaborate with ops to elevate and evolve customer experienceDevelop destination storytelling that captures the “run + explore + connect” spirit.Source, manage and brief photographers and videographers.What Success Looks Like (First 6–12 Months)A clear, measurable marketing plan that supports bookings and improves funnel performance.Stronger brand consistency and storytelling across site, social, and email.Improved acquisition efficiency through testing, better targeting, and sharper conversion pathways.A scalable lifecycle engine that grows repeat participation, referrals, and waitlist conversion.Qualifications7+ years in marketing with 3+ years leading strategy, teams, or cross‑functional programs.Proven experience driving revenue outcomes through digital and performance marketing.Strong analytical fluency (KPIs, funnel performance, cohort insights, and testing discipline).Excellent communication, project management, and stakeholder leadership.Experience in travel, endurance sports, events, or lifestyle brands is a plus.Bonus skills (nice to have)Familiarity with ticketing/booking or registration‑style funnels and milestone pricing.Experience in high‑end travel industry.Comfort working with creators/influencers and building UGC‑driven content strategies.Travel & ScheduleRemote‑first. Some travel may be required to support content capture, key trips, or partner activations (estimated 10–20%).How to ApplySend a resume plus a short note [email protected]:why you think you'd be a good fit,how you’d approach marketing Runseek’s next destination launch, anda growth win you drove (what you did + results).Job Type: Full‑timePay: $90,000.00–$120,000.00 per yearWork Location: Remote#J-18808-Ljbffr

📌 Marketing Director - $90,000 - $120,000 A Year - Remote (Toronto)
🏢 Runseek
📍 Toronto