Summary of the RoleEstablish content strategy based on customer personas and journeys. This position is responsible for the strategic monitoring, analysis, and reporting of social media conversations to generate actionable insights that inform organic social media strategy, content development, brand reputation management, and competitive intelligence. The ideal candidate is a data-driven storyteller who is an expert in turning qualitative social chatter into quantitative business intelligence, with a particular emphasis on nuanced platforms like Reddit.ResponsibilitiesDevelop and manage a comprehensive social listening program using tools such as Talkwalker and Hootsuite.Monitor and analyze conversations on key social platforms (with a strong focus on Reddit) to identify trends, sentiment, and emerging narratives related to Thomson Reuters, our competitors, and the industry.Translate raw data into actionable insights, preparing regular intelligence reports and ad-hoc analyses for marketing leadership, content teams, and other business units.Collaborate with the organic social media team to apply insights to Audience and Engagement Optimization (AEO), shaping content that resonates with target audiences and platform algorithms.Serve as the subject matter expert on social listening tools and methodologies, providing training and support to the broader team.Identify and elevate potential reputational risks or crisis situations discovered through social listening.Track and measure the impact of social listening initiatives on key business objectives.QualificationsBachelor’s degree in Marketing, Communications, Business, Data Analytics, or a related field.3–5 years of experience in a social media or digital marketing role,



with at least 2 years focused specifically on social listening, analytics, or insights.Demonstrated expertise in analyzing data from platforms such as Reddit, X (formerly Twitter), and LinkedIn.Proven ability to synthesize complex information into clear, concise, and actionable reports for an executive audience.High proficiency and a proven track record in utilizing AI and AI tools.Deep understanding of social listening methodologies, sentiment analysis, and trend identification.Hands‑on experience with enterprise-level social listening platforms (e.G., Talkwalker, Brandwatch, Sprinklr) is preferred.Proficiency with social media management platforms (e.G., Hootsuite, Sprout Social) is preferred.Excellent written and verbal communication skills.Strong analytical and critical thinking abilities.BenefitsHybrid work model: flexible arrangement with 2–3 days in the office a week, plus remote options.Flex My Way policies for personal and skilled balance, including up to 8 weeks of work-from-anywhere per year.Career development through continuous learning, skill-building programs, and AI-enabled growth opportunities.Comprehensive benefit plans including flexible vacation, two company-wide mental health days, access to Headspace, retirement savings, tuition reimbursement,



and employee incentive programs.Global culture focused on inclusion, belonging, work-life balance, and core values of customer obsession, competitive spirit, and rapid learning.Social impact initiatives such as paid volunteer days and ESG projects.CompensationBase salary range for eligible US locations: $58,100 – $107,900 USD.Base salary range for Ontario, Canada: $55,300 – $102,700 CAD.Additional annual bonus potential based on enterprise and individual performance.Role eligible for total reward program including health, dental, vision, disability, life insurance, 401(k) with company match, and various wellness benefits.Equal Employment OpportunityThomson Reuters is committed to diversity and inclusion and welcomes talent from all backgrounds. We provide a drug-free workplace and hold ourselves to the highest standards of fairness, accuracy, and transparency. We seek qualified employees regardless of race, color, sex/gender, pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizenship, veteran status, or any other protected classification under applicable law.Accommodations for Applicants with DisabilitiesThomson Reuters makes reasonable accommodations for applicants with disabilities, including veterans, and for sincerely held religious beliefs, in accordance with applicable law. If you reside in the United States and require an accommodation, please contact our Human Resources Department at [email protected]. Accommodations may include sign-language interpreters, accessible interview rooms, assistive technology, and other relevant supports.#J-18808-Ljbffr

📌 Organic Social Media Specialist - $58,100 - $107,900 A Year (Winnipeg)
🏢 Thomson Reuters
📍 Winnipeg